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Articles by Barry Siskind 
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Keep your Display Simple; Really Simple
A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or two product offerings the answer can be difficult. F... More...
By Barry Siskind,
Toronto, Ontario - July 27th, 2010
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The Power of Appearance
I recently read a news article about Debrahlee Lorenzo, an attractive woman who worked at Citibank. The story stated that she was dismissed because the clothes she wore were too pr... More...
By Barry Siskind,
Toronto, Ontario - July 16th, 2010
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Measure the Intensity of your Exhibit Traffic
E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a new technique, traditional marketers have been using something ... More...
By Barry Siskind,
Toronto, Ontario - June 1st, 2010
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Find the Joy in Exhibiting
Are you happy with your trade show efforts? I am not asking if you are satisfied with your results but rather if your efforts bring you satisfaction. Exhibiting takes a lot of time... More...
By Barry Siskind,
Toronto, Ontario - May 3rd, 2010
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Measuring the non-monetary value of your exhibition program
Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitors whose objective has nothing to do with sales?
... More...
By Barry Siskind,
Toronto, Ontario - April 2nd, 2010
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Do Promotional Products add value to your exhibit plan?
Last month I posted a question on the TSEA (Trade Show Exhibitors Association) Group/Linkedin about the use of promotional products. Forty-five comments later and the discussion is... More...
By Barry Siskind,
Toronto, Ontario - February 27th, 2010
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Create a lasting memory for your customers
Create a lasting memory for your customers
By
Barry Siskind
One of my favorite places to buy books is Amazon.com. If you are one of millions of book buyers like me, you ... More...
By Barry Siskind,
Toronto, Ontario - November 27th, 2009
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Pushy sales people have no business at a trade show
Pushy sales people have no business at a trade show
By
Barry Siskind
One of the things that drive trade show visitors crazy is pushy sales people. When visiting a show, the last... More...
By Barry Siskind,
Toronto, Ontario - October 23rd, 2009
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Optimists and Pessimists
Optimists and Pessimists
By
Barry Siskind
Two groups stare at the same half-filled glass of water and reach different conclusions. It’s always been that way as the optim... More...
By Barry Siskind,
Toronto, Ontario - September 28th, 2009
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Watch the Masters and Improve
Watch the masters and improve
By
Barry Siskind
If you want to improve your golf game watch and learn from Tiger Wood as he drives, pitches and putts. Re-run each swing in ... More...
By Barry Siskind,
Toronto, Ontario - August 29th, 2009
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Social Networking and Face-to-Face Marketing
Social networking and face-to-face marketing
By
Barry Siskind
In a recent issue of Trade Show Executive, I read an interesting article about Magic Stick, the winner of the TSE... More...
By Barry Siskind,
Toronto, Ontario - July 28th, 2009
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How to Measure Exhibit Staff Training
How to Measure Exhibit Staff Training
By
Barry Siskind
It’s an age old problem. Managers intuitively know that providing staff with specialized training makes them more ... More...
By Barry Siskind,
Toronto, Ontario - June 24th, 2009
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