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Articles by Barry Siskind 
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Do Promotional Products add value to your exhibit plan?
Last month I posted a question on the TSEA (Trade Show Exhibitors Association) Group/Linkedin about the use of promotional products. Forty-five comments later and the discussion is... More...
By Barry Siskind,
Toronto, Ontario - February 27th, 2010
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Create a lasting memory for your customers
Create a lasting memory for your customers
By
Barry Siskind
One of my favorite places to buy books is Amazon.com. If you are one of millions of book buyers like me, you ... More...
By Barry Siskind,
Toronto, Ontario - November 27th, 2009
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Pushy sales people have no business at a trade show
Pushy sales people have no business at a trade show
By
Barry Siskind
One of the things that drive trade show visitors crazy is pushy sales people. When visiting a show, the last... More...
By Barry Siskind,
Toronto, Ontario - October 23rd, 2009
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Optimists and Pessimists
Optimists and Pessimists
By
Barry Siskind
Two groups stare at the same half-filled glass of water and reach different conclusions. It’s always been that way as the optim... More...
By Barry Siskind,
Toronto, Ontario - September 28th, 2009
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Watch the Masters and Improve
Watch the masters and improve
By
Barry Siskind
If you want to improve your golf game watch and learn from Tiger Wood as he drives, pitches and putts. Re-run each swing in ... More...
By Barry Siskind,
Toronto, Ontario - August 29th, 2009
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Social Networking and Face-to-Face Marketing
Social networking and face-to-face marketing
By
Barry Siskind
In a recent issue of Trade Show Executive, I read an interesting article about Magic Stick, the winner of the TSE... More...
By Barry Siskind,
Toronto, Ontario - July 28th, 2009
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How to Measure Exhibit Staff Training
How to Measure Exhibit Staff Training
By
Barry Siskind
It’s an age old problem. Managers intuitively know that providing staff with specialized training makes them more ... More...
By Barry Siskind,
Toronto, Ontario - June 24th, 2009
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A Case for Face to Face Marketing
A Case for Face-to-face Marketing
The most important single ingredient
in the formula of success is knowing
how to get along with people”
... More...
By Barry Siskind,
Toronto, Ontario - June 1st, 2009
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Marketing Optics can Cloak Reality
Marketing optics can cloak reality
By
Barry Siskind
When I was young my parents told me to study hard, I would sit at my desk with a pile of books on one side, an open workboo... More...
By Barry Siskind,
Toronto, Ontario - June 1st, 2009
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