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Articles by Duncan MacPherson 
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Consistency, Referrals and Moving Day
A true parable that illustrates (yet again) the way people value consistency, and the way this information can help you enjoy a steady stream of qualified referrals,
My wife and... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Knowledge is Everywhere
As I eased into the chair at the shoe shine booth, I half-jokingly asked the man if he could make my tired shoes look like new again. To my surprise, he answered, "You have to do a... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Creating Scarcity
How to increase demand for your services & improve your personal life along the way.
Realizing Your Vision
Take a minute and think back to when you started your professional ... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Systems = Liberation and Order
System: A group or combination of things or parts forming a complex or unified whole.
Does this sound like something that can be found at your office?If you have created a busin... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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The Case for Habits and Rituals
Excellence is a habit not an act. We are what we repeatedly do. - Aristotle
At the end of one of my seminars, a very professional and soft-spoken gentleman approached me, his ha... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Referable 365 Days a Year
Crucial Lessons that Financial Advisors can Learn from Other Professions
As business-development consultants to financial advisors, we know that it is crucial to study this indu... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Taking Care of Business, Everyday
Clients need to trust people they do business with. This is why the key to taking care of your business is to take care of your clients.
Take Care of your Clients.
The best b... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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The Power of the Pareto System
The Pareto System is based on the idea that you need to commit to building long-term relationships based on trust with your clients. You need to be consistent, congruent, accountab... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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Playing the 80/20 odds
You are perhaps familiar with the 80/20 Rule. That's the rule that asserts that 80% of your income is derived from roughly 20% of your clientele. But did you know that there are ot... More...
By Duncan MacPherson,
Kelowna, BC, Canada - September 22nd, 2006
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