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Articles by Anthony Hernandez
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THE FREEDOM OF TRUTH
You cannot live a lie and have peace. You cannot live a lie and have joy.
I recently had the pleasure of meeting author and healer Deborah King and of reading her book Truth Hea... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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THE JOY OF HR
Bet you never thought youd see those terms in the same headline, eh?
What would you do if you suddenly had between 14 and 18 hours of additional free time every week? Thats 35% ... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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YOURE FIRED!
Firing people sucks. Ive had to fire several people over the years and it never gets any easier. The high human cost to the fired employee, other employees, and everyone involved i... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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MAKING BENEFITS WORK FOR YOU
In a previous article, I mentioned that the cost of employee turnover is about 25% of that persons annual salary. I did some additional research and discovered that said 25% only a... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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ON HIRING A COACH
o youve decided to hire a coach to help you take your business and/or personal life to the next level. Congratulations! Now all you need to do is decide who to hire. This is a big ... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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WHY HIRE A COACH?
I work on the belief that each of my clients is an expert at both what she or he does and who she or he is. You know more than any human being alive how to run your business and go... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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COACHING 101
What exactly is a coach?
Thats an excellent question. Here is my answer.
I define a coach as someone who facilitates and champions the clients existing strengths while helpin... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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WHAT ARE YOUR VALUES?
As you sow, so shall you reap. So what are you sowing? What are your values? What really matters to you? How do you define fairness? Where do you draw the line between good and bad... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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WHAT MESSAGE ARE WE SENDING?
So I stop into a toy emporium in search of something special for my son, who, like most boys, is fascinated by machinery. He especially loves planes, trains, and ships, so it dawne... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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COOPETITION 101
Many businesses view competitors as enemies that must be crushed lest they themselves be crushed. In previous columns, Ive challenged you to focus instead on finding fusion marketi... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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YOURE SURROUNDED!
Thats right: They are all around you and closing in around your business. Should you come out with your hands up, or stay and fight? If for whatever reason they happen to be the po... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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AND ONCE INSIDE¦
Everyone who walks into your store represents a monumental victory for your marketing campaign. The chain of events that leads a person through your front doors is both long and fr... More...
By Anthony Hernandez,
California, USA - November 10th, 2006
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