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Roger Bauer
Roger Bauer
featured author
Occupation:
CEO of SMB Consulting,
Inc.
Profile:
Roger Bauer is Founder
and CEO of SMB
Consulting, Inc., a
Louisville, Kentucky
based small business
consulting firm
specializing in strategic
planning, sales,
marketing, SEO,
technology, and business
analysis. To learn more,
point your browser to his
website below.
Location:
Louisville, KY, USA
Website:
SMB Consulting
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Articles by Roger Bauer 
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Product Differentiation? Hardly.
It struck me the other day during lunch at a local Moe's Southwestern Grill that a new phenomenon has swept the restaurant landscape in the form of poor attempts to differentiate f... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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Gaining a Web Presence
Often times when consulting with small businesses, I'm asked "where do we get started with a website, and will we be able to afford this?"
First off, you can definitely afford t... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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FAQ about Search Engine Optimization (SEO)
What is SEO anyway? Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet website's major search engine ranking... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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Why on Earth are You STILL Cold Calling?
Think back to the last time you received a phone call at home just as you started into something important to you such as a meal with the family, watching a highly anticipated tele... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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SEO: To Source or Outsource?
Have you ever wondered "can't I just perform search engine optimization in-house?" The answer is a resounding "yes, you can," but there are many things to consider prior to startin... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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Post Mortem: The Sale That Got Away
Have you ever found yourself wondering how you shot the last sales opportunity even after everything seemed like a close was eminent? Many times the answer lies within us if we're ... More...
By Roger Bauer,
Louisville, KY, USA - November 20th, 2006
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