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Scott Lorenz
Scott Lorenz
featured author
Occupation:
President, Westwind
Communications
Profile:
Scott Lorenz is President
of Westwind
Communications, a public
relations and marketing
firm that specializes in
book marketing and author
publicity. His clients
have been featured by
Good Morning America, FOX
& Friends, CNN, ABC
Nightly News, The New
York Times, Nightline,
TIME, PBS, Los Angeles
Times, USA Today,
Washington Post, Family
Circle, Woman's World, &
Howard Stern to name a
few. Visit his website
below.
Location:
Michigan, USA
Website:
Westwind Communications
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Articles by Scott Lorenz 
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55 Reasons To Send Out a Press Release
When should you send out a press release? You want to know my acid test? If it's newsworthy and if it's useful to the reader. It's that simple.
There are many factors to weigh w... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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Hire a PR Firm... Before You Need One
How can a company or individual know if it needs to hire a public relations/marketing firm?
There are many factors to weigh when considering if you need to hire outside help to ... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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Here's Six Way to Get Your Mojo Back
Think you're in the doldrums? If you are pondering that question, then there's good chance you are! You must recognize the signs such as stress, boredom, lack of get-up-and-go etc.... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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How to Market Your Business During Your Lunch Hour
As a publicist and marketing expert I've worked with a number of doctors, lawyers, entrepreneurs and authors in their marketing efforts. I've used practically every form of marketi... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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Seven Tips to Get on a Panel at a Conference
Admit it. You've been to an industry conference and you look at the people on the panel and you wonder, "How in the heck did 'that' guy get on the panel? I could do that."
Well,... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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My Favorite Books on Book Marketing and Promotion Every Author Must Read
As a book marketing guy and book publicist it's imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I'... More...
By Scott Lorenz,
Michigan, USA - December 18th, 2006
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