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Articles by Abe Cherian
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The most overlooked Technique to know your Prospects
Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that... More...
By Abe Cherian,
Lake Katrine, NY, USA - July 7th, 2006
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The Importance of writing long Sales Letters
Much debate on long vs. short letters continuously arrives in my email. I've always said "The More you Tell - The More you Sell!
Usually in your copy, the more you write, the be... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 30th, 2006
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Four Powerful Strategies to help achieve your Goals
We all have wishes. Wishes are goals, but goals with a little snap, crackle, and pop. Goals provide the process that can take you where you want to go, but too often they don't pro... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 9th, 2006
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Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Any... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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Five Steps to Starting a Business
Starting a business can be a rewarding experience, but it can also be very time consuming and difficult. Many resources are available to assist you, but information overload can ca... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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How to use Testimonials as an additional Marketing Tool
It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to o... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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A Practical Method To selling Customers What They Want
Almost all of the marketing and referrals we see is based on a numbers list of what you think prospective customers should care about. This is probably why no one responds. Just in... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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Think Positive - Care for your Customers
Operating a business on a daily basis dealing with customers can actually be frustrating and they often don't make it easy for you and your employees to treat them nicely.
You n... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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A Simple Guide for Developing a Marketing Plan
Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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How to Educate your Prospects
There's a saying about business that goes, "You're too close to your business and services to see them the same way others do."
You might assume your clients know more than they... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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The Cumulative Effect of Marketing and Advertising
One of the most difficult for people to get used to is the fact that they do not get any return on their advertising dollar.
When you start testing advertising and marketing don... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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The most overlooked methods to Increasing sales
The most sure-fired way to increase your sales, and won't cost you a lot or take a huge amount of time, is selling more to your existing customers. You know how long and expensive ... More...
By Abe Cherian,
Lake Katrine, NY, USA - June 8th, 2006
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