Articles by Susan Friedmann

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Susan Friedmann

Susan Friedmann
featured author

Occupation:
The Tradeshow Coach

Profile:
Susan A. Friedmann,CSP,The Tradeshow Coach, Lake Placid, NY, works with companies to improve their meeting & event success through coaching & training. Author:"Meeting & Event Planning for Dummies," & "Riches in Niches:How to Make it BIG in a small Market" (May 2007). For a free copy of "10 Common Mistakes Exhibitors Make", mail: article4@thetradeshowcoac h.com; website: http://www.thetradeshowco ach.com

Location:
Lake Placid, NY, USA

Website:
The Tradeshow Coach

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Articles by Susan Friedmann

The Secret Weapon Every Savvy Exhibitor Should Use
It's time for a visualization exercise. Are you ready? Picture this: You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best sho... More...
By Susan Friedmann, Lake Placid, NY, USA - January 24th, 2007
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Bring on the Baby Eyes
They say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradesh... More...
By Susan Friedmann, Lake Placid, NY, USA - January 24th, 2007
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No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
There are lots of ways to improve your team's performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult ... More...
By Susan Friedmann, Lake Placid, NY, USA - January 24th, 2007
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