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Susan Friedmann
Susan Friedmann
featured author
Occupation:
The Tradeshow Coach
Profile:
Susan A. Friedmann, CSP,
The Tradeshow Coach, Lake
Placid, NY, working with
companies to improve
their meeting and event
success through coaching,
consulting and training.
Author: Meeting & Event
Planning for Dummies, and
Riches in Niches: How to
Make it BIG in a small
Market (May 2007). For a
free copy of 10 Common
Mistakes Exhibitors Make,
e-mail:
article4@thetradeshowcoac
h.com; website:
http://www.thetradeshowco
ach.com
Location:
Lake Placid, NY, USA
Website:
The Tradeshow Coach
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Articles by Susan Friedmann 
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Fighting The Fear
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does.
It's not the falling Dow Jones that's the problem. It... More...
By Susan Friedmann,
Lake Placid, NY, USA - April 20th, 2009
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Six Advantages to Virtual Trade Shows
A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, i... More...
By Susan Friedmann,
Lake Placid, NY, USA - February 12th, 2009
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Using Competitive Intelligence Gathering Techniques at Tradeshows
"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our ... More...
By Susan Friedmann,
Lake Placid, NY, USA - September 18th, 2008
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Rising Exhibiting Costs Places New Premium on Efficiency
There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees are coming... More...
By Susan Friedmann,
Lake Placid, NY, USA - July 1st, 2008
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Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive... More...
By Susan Friedmann,
Lake Placid, NY, USA - May 26th, 2008
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The Power of Asking Questions
Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with ... More...
By Susan Friedmann,
Lake Placid, NY, USA - April 22nd, 2008
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Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis
Right now, chances are you'd rather be in any industry than mortgages and home loans. A few months ago, pet foods were on the hot seat, and a good while before that, high tech was ... More...
By Susan Friedmann,
Lake Placid, NY, USA - December 30th, 2007
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Four Generations In The Marketplace: What This Means For You
Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresisti... More...
By Susan Friedmann,
Lake Placid, NY, USA - October 11th, 2007
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How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows
Every moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near... More...
By Susan Friedmann,
Lake Placid, NY, USA - July 31st, 2007
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Eight Effortless Exercises to Improve Tradeshow Performance
Tradeshow exhibitors have something in common with the rest of humanity: We’ll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesn’t r... More...
By Susan Friedmann,
Lake Placid, NY, USA - June 20th, 2007
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After The Show: Self Analysis A Critical Component to Improve Performance
Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company’s marketing campaign, they’re committed to doing the best j... More...
By Susan Friedmann,
Lake Placid, NY, USA - June 20th, 2007
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Mystery Shoppers Enhance Tradeshow Performance
Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is goin... More...
By Susan Friedmann,
Lake Placid, NY, USA - May 6th, 2007
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