<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet href="http://www.buildyourownbusiness.biz/rss/rss20.xsl" type="text/xsl"?>

<rss version="2.0">
 <channel>
	<title>Dave Lorenzo teaches attorneys how to make MORE MONEY with LESS EFFORT. To learn how to build a big roster of clients with little marketing dollars and get FREE access to Millions of Dollars of Practice Building Strategies at no cost to you, go to http://www.rainmakerlawyer.com/site/register
</title>
	<link>http://www.buildyourownbusiness.biz/author/index/1374/Dave-Lorenzo.php</link>
	<description>Dave Lorenzo teaches attorneys how to make MORE MONEY with LESS EFFORT. To learn how to build a big roster of clients with little marketing dollars and get FREE access to Millions of Dollars of Practice Building Strategies at no cost to you, go to http://www.rainmakerlawyer.com/site/register
 - Latest business
news &amp; management advice on how best to build your own business -
Free, independent business articles on Strategy, eBusiness, Change
Management &amp; much, much more.</description>
	<language>en</language>
	<docs>http://backend.userland.com/rss092</docs>
	<pubDate>Tue, 07 Sep 2010 12:26:46 +0000</pubDate>
	<managingEditor>admin@buildyourownbusiness.biz</managingEditor>
	<webMaster>admin@buildyourownbusiness.biz</webMaster>    
	<item>
      <title><strong>Attract More Legal Clients for Your Small Law Firm &amp; Thrive in a Recession</strong></title>
      <description><![CDATA[The economy is the one subject that seems to have an impact on every business that wants to attract more clients. A recession can even have an effect on solo attorneys and small law firms.
 
How can this be? 
 
People still need legal assistance even in a difficult economy, right? Contracts still need to be written. Businesses still have problems. Why would things ever slow down for a small law firm?
 
Yes, it is true that the law moves forward in good times and in bad times. But, getting high-quality referral clients becomes a challenge for solo attorneys and small law firms during a recession. Referrals dry up in an economic downturn because many small business owners are not seeing as many clients as they have in the past. Since they don't see as many people, they may not hear of as many issues that could be relevant matters for your firm. Indirectly, the downturn in business for your referral partners may result in a lack of referrals to your firm.
 
Here Are 5 Low Cost Ways to Combat the Recession and Attract More Legal Clients for Your Small Law Firm
 
1. Differentiate Yourself
 
As times get tougher, many people will &amp;quot;dabble&amp;quot; in your area of expertise. Make your prospective clients aware that this is happening. Remind your clients that you do not handle issues in your specialty on a part-time basis. If you are a criminal defense attorney, explain to them that you are not a real estate attorney who takes a few criminal defense cases each year to &amp;quot;fill out his calendar.&amp;quot;
 
The reason people chose you in a good economy is more important in a down economy. There is more competition out there. Focus on your unique value proposition and hammer it home. 
 
You must be able to articulate clearly why you are the best choice for this client in this situation. Now, more than ever, your unique value proposition is critically important. Make sure you highlight it as often as possible.
 
2. Help Clients Understand the Consequences of B ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/3786/Attract-More-Legal-Clients-for-Your-Small-Law-Firm--Thrive-in-a-Recession.php">http://www.buildyourownbusiness.biz/post/index/50/3786/Attract-More-Legal-Clients-for-Your-Small-Law-Firm--Thrive-in-a-Recession.php</link>
    </item>
  </channel>
</rss>