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	<title>The author is a writer who is affiliated with a printing company that offers full-color brochures, notepads, flyers, posters, invitations, table tents, door hangers, night club flyers, letterheads and other products. </title>
	<link>http://www.buildyourownbusiness.biz/author/index/1453/Andrew-Michaels.php</link>
	<description>The author is a writer who is affiliated with a printing company that offers full-color brochures, notepads, flyers, posters, invitations, table tents, door hangers, night club flyers, letterheads and other products.  - Latest business
news &amp; management advice on how best to build your own business -
Free, independent business articles on Strategy, eBusiness, Change
Management &amp; much, much more.</description>
	<language>en</language>
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	<pubDate>Tue, 07 Sep 2010 12:15:11 +0000</pubDate>
	<managingEditor>admin@buildyourownbusiness.biz</managingEditor>
	<webMaster>admin@buildyourownbusiness.biz</webMaster>    
	<item>
      <title><strong>The Easier Way To Print Envelopes</strong></title>
      <description><![CDATA[It seems hard to create a custom print envelope right? Since we are all used to using “flat paper” in our printers, envelope printing seems like a difficult affair since there is that unusual fold and dimension to consider. Many is the time that I entrust my envelope printing to the secretary since I don't know how to set those documents right and position the blank envelope precisely in the printer.

Since then however, I have learned a lot about the procedures in a print envelope. So for all of you out there who are having trouble in creating custom envelopes, here are a few tips on the easier way to print them.

• Using a wizard and a template – If you have not noticed by now, your word processor will actually have a special printing wizard that lets you design and print custom envelopes. Of course these vary from word processor to word processor, but more or less, almost all of them like Microsoft Word or OpenOffice.org Writer will have them. These wizards ask questions in a step by step manner to know exactly what type of envelope you want to print. It is possible that you will be lead to choose a template so that everything can easily be set for printing.

Whatever you experience though with wizards and templates, the only sure thing is that it should be easy. Wizards were created so that novices will have an easy time creating something like custom made and printed envelopes. So if you are lost about printing envelopes, try to find that wizard that will help you.

• Downloading custom envelope templates – Now, if you want better looking and more original custom envelopes, you can try searching for envelope templates online. These templates make it easier for you to actually design the envelope since they already have a couple of pre-set design elements that you can use. Basically all you do with these templates is load them up in your publishing software, add your custom messages and images and then print them up. Your only trouble really  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4674/The-Easier-Way-To-Print-Envelopes.php">http://www.buildyourownbusiness.biz/post/index/42/4674/The-Easier-Way-To-Print-Envelopes.php</link>
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      <title><strong>The Label Printing Advantage In Marketing</strong></title>
      <description><![CDATA[Label printing for your products may not be the first choice for a marketing campaign. I would imagine that postcard printing, brochure printing and even poster printing as the first choices that may come to mind. However you must not take label printing too lightly, even if you are a small business. A good and well composed custom label or packaging can be an advantage to marketing your products. Take some time and consider these following advantages.

•       Better impact – If you imagine simple wrapping or package against professional labels in products, you of course will see how impact plays a role in marketing and sales. Better labels equate to a better impression about a product or service (regardless of how good it really is). Good or bad reasoning aside though, this is how most people look at things on an unconscious level. So it really pays to make an effort in label printing to promote the best image for your products.

•       Better message delivery – Label printing of course also gives you the opportunity to be better at delivering your marketing message. Within those product labels, you can add in your marketing slogan or business philosophy. You can build your products image more effectively, directly telling people what is special and important about them. Mere containers and packaging cannot really do this quite well.

•       Better distinguishing factors – Custom label printing also gives you a chance to be different from the rest of your product rivals. By printing your own unique design with a distinct color from the rest, your market can immediately see how your product can be special. Add in some great and original catchy slogans and that distinct label printing can be the one that gets you preferential treatment from the market.

•       Better looking products – Physically, custom labels basically makes a product look better. Your containers and packaging might have some designs on it, but labels give that extra det ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4666/The-Label-Printing-Advantage-In-Marketing.php">http://www.buildyourownbusiness.biz/post/index/42/4666/The-Label-Printing-Advantage-In-Marketing.php</link>
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      <title><strong>Printing Your Posters</strong></title>
      <description><![CDATA[One of the best ways to advertise your events, products or services is through the use of print posters. Poster printing has always been a staple in the marketing community as it is a quick and easy way to get the customers’ attention, as well as to impart the necessary information. Therefore, you must have the pertinent ideas in poster printing. Here are some ideas to help you gets started.

First off, you must start with your content. The information you put in your poster must be succinct and direct to the point. Details must also be included, depending on the kind of poster that you are making. For an event poster, the event name, venue and time should be included. Other teasers such as performances (if any) should be included as well. For a product poster, you must put in where they can find the product and the suggested retail price if possible. For a service-oriented poster, the branches of your company where they can avail of the service must be included.

After finalizing the content, you need to design your poster. It is usually easier to design them on the computer. There are a lot of software available for these kinds of things, like Microsoft Word, OpenOffice.org Writer, or even Microsoft Publisher. There are also downloadable ready-to-use templates that you find on the Internet. If you are having a hard time visualizing what you want to put in your poster, you can always hire a professional to do it for you. Be sure to describe what you want as detailed as possible in order for your poster to be a success.

Lastly you need to choose the right printer for your printer needs. Review your printing preferences and look for the printing company that can provide them satisfyingly. They must be able to procure the paper stocks, inks, and shipping services that you require. Your print posters are most attractive when printed in full color, but if you are a bit tight on the budget, you can opt to print them in black and white as well. The paper to be us ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4636/Printing-Your-Posters.php">http://www.buildyourownbusiness.biz/post/index/50/4636/Printing-Your-Posters.php</link>
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      <title><strong>How To Make Your Classic Looking Custom Greeting Cards</strong></title>
      <description><![CDATA[Craving for custom greeting cards with that classic effect? Want your greeting card printing to look very poignant with a little of that nostalgic effect? Well, trying to make custom greeting cards look classic or old is very simple. You just use a few effects and some color know how. In this quick guide, I will show you four simple tricks that should help.



• Losing the color – The simplest thing you should do to make custom greeting cards look classic and old is to lose all color information. Changing the color mode of your color greeting card design to “gray scale” makes it look like the images were done in a time when black and white images were all the rage. Of course not only does this make the design look dated, it will also accent the darker and lighter parts of your designs more clearly. This adds that great classic effect that makes designs look meaningful and poignant.



• Adding texture – Plain pictures are hardly classic looking until you add some texture. Texture in images is basically the effect of adding a “material” behind or into your design making it look like it was printed or is made of a specific kind of surface. Satin effects, canvass effects, brick effects and all other texture overlays can have an old and dated effect on custom greeting card designs. As long as the texture matches your theme and design concept you should have that used looking effect through the texture.



• Adding noise – For a more “worn out” effect for your greeting card design, you should try and add some noise. Little scratches, tears, holes and other specific design elements can do this. Moreover adding filter effects that add more noise should do a good job. Filters like “dust and scratches”, “despeckle” and the general “noise” effect filter should be okay for most designs. Just try to adjust the intensity of these filters so that they match the theme you are going for. Most of these effects should be found in common ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4621/How-To-Make-Your-Classic-Looking-Custom-Greeting-Cards.php">http://www.buildyourownbusiness.biz/post/index/50/4621/How-To-Make-Your-Classic-Looking-Custom-Greeting-Cards.php</link>
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      <title><strong>Custom Postcards For Special People</strong></title>
      <description><![CDATA[Want to send something special to the people you love or respect? Well then, you should try custom postcard printing as a new and interesting way to greet your loved ones. No one expects a personalized and professional looking color postcard as a greeting card, but with today's technology custom postcard printing is a cinch. You can even print cheap postcards if you are on a limited budget really.

In this article, I will show you how to create custom postcards for the people who are important to you. Let us start with the closest, your family and friends.

• For family and friends – Custom postcard printing for family and friends is simple. You actually just need a special picture that includes your whole family or your group of friends for the cover of the postcard. Sometimes the older the picture is the better so that you can feel nostalgic or you can tease each other about the good times. Just add that picture into a postcard template in a computer, write in some special message for your family and friends and then have that document printed in your color printer. Instant personalized postcard that can touch the hearts of your loved ones.

• For clients and business contacts – You can also print custom postcards for your clients and other business contacts. It is important for you to preserve these business relationships so that you will have great partners whether the business climate is good or bad. Printing nice company postcards that show gratitude to your clients and business contacts should be a good idea. You might want to use the company color scheme along with the company logo as part of the postcard cover. It should do well though to include an inspirational photograph in the cover that represents your gratitude to your business contact.

Again, you may want to use a postcard template to merge the photographs with your special message for your business contacts. It might be best to hire a postcard printing company to print your custom p ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4597/Custom-Postcards-For-Special-People.php">http://www.buildyourownbusiness.biz/post/index/50/4597/Custom-Postcards-For-Special-People.php</link>
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      <title><strong>A Short Introduction to Invitation Printing</strong></title>
      <description><![CDATA[Invitation cards are given to people to request their attendance to planned events like ceremonies, parties, dinners or even meetings. Clever invitations are clearly a major key in any successful event. Therefore, it is imperative to learn more about invitation printing in order to encourage the maximized turnout of people to your event. Below is a four-point guide on handling print invitations on your own.

Concept
Your print invitations should, by all means, coincide with the theme of your event. Specific events have a pre-set construct of concepts, for example, wedding ceremonies or holiday celebrations. If you are having trouble coming up with a concept, go back to the foundation of your event, such as what the event is for, or why the event is being held.

Content
This need not be a long and detailed description of the event, it is usually better to keep it short and simple. This way, the purpose of the event is not lost in the invitation. The main questions that should be answered by your invitations should be when, where and by whom. Additional information can also be included, such as what to bring, dress code (if any), and other necessary details.

Design
The design of the invitation is fairly crucial as it provides a visual attraction factor to your event. Keep in mind that the colors, lines, shapes and textures all lend to the overall impact of the print invitations. The right balance of these elements will surely guarantee perfection. With computer software such as Microsoft Publisher, you can select pre-made templates for your personal use. You can also edit them to your liking. If you are unsatisfied with the templates, you can always design your own using other graphic design software.

Print
Lastly, a large portion of the invitation printing process is the actual printing. From choosing the right paper material to the printer, each decision must be carefully made in order to ensure the best quality invitation card that you can possibly ha ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4574/A-Short-Introduction-to-Invitation-Printing.php">http://www.buildyourownbusiness.biz/post/index/42/4574/A-Short-Introduction-to-Invitation-Printing.php</link>
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      <title><strong>Elements of Sticker Printing</strong></title>
      <description><![CDATA[In our world today, there is no doubt that advertising is in every place you can ever imagine. You can see it in the streets, buildings and in all multimedia devices. It is indeed, the easiest and most effective way of connecting to the customers and potential clients. Out of the many printed advertising materials available, to print stickers is one of the most popular. It is convenient to use and inexpensive compared to other printed ads.

Therefore, it is essential to look for a sticker printing company that provides services best suited to your campaign. With their help, your printing job would be trouble-free. They would provide the printing equipment and quality materials for you. They can also suggest some ideas for possible improvements on your project. And this would help a lot in bringing success to your business.

But before going through the printing procedure, you should first check if you have done the following steps:

The Layout
You must share your layout and ideas to the sticker printing company, as this would help them determine what kind of material to use in your project. You can also request for specific materials to use in your prints. It is the duty and responsibility of the printing company to assure their customers with correct and smooth printing service.

The Design
You are free to create your own design and customize your own stickers to suit whatever purpose they are intended for. The printing companies need to know the exact shape, size and colors to use in your print stickers. However, numerous designs and templates are available with most printing companies. These can come handy for customers who need rush printing or short run printing. You may also want to ask for extra features to add to your project, to put more life to it.

The Printing Process
There are several steps on how to print stickers. You can choose from three different services: digital printing, offset printing and full color printing. Digital printing is s ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4572/Elements-of-Sticker-Printing.php">http://www.buildyourownbusiness.biz/post/index/42/4572/Elements-of-Sticker-Printing.php</link>
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      <title><strong>Recycling and Environmental Ways to Reduce Waste</strong></title>
      <description><![CDATA[One of the best sources of garbage is paper. In fact, the use paper is one of the most effective ways to contribute to the hazards in our environment. Paper is what fills up 1/3 of all the landfills in the world. Studies have also shown that the paper industry is basically the fourth largest provider of greenhouse gas emissions. Getting rid of our usual ways of utilizing paper therefore, is one great way to help our environment recover from the hazards we put it through.

Using environmental paper is one strong step for us to become more responsible in taking care of our Mother Earth. If everyone will use or even if several will switch to using environmental means then we would all have a healthy environment to which we can live better.

Recycled paper, treeless paper, and other recycled products can contribute highly to the well-being of our environment. Efforts in the office and our homes can be made to lessen, if not totally diminish, the use of paper. And hopefully, others would also be inclined to take action and reduce their own use of paper and switch to environmentally responsible ways to preserve our planet.

In the office for example, instead of using the standard paper for copying, reproduction, custom envelopes and such, why not make use of recycled paper. They are readily available in shops and stationery stores. For more impact, choose 100% post-consumer waste (PCW) paper. Make your envelope printing recyclable and have your printing provider choose recycled paper every time they produce your marketing collateral.

You can also use both sides of the paper to reduce wastage. Use the side without any print as scratch paper or even for memorandums and circulars within the company. In addition, before printing your document, be sure to adjust the settings so you can produce only what you need. Don’t waste paper and ink on unnecessary number of documents. Print only what is needed. You can reproduce again if the need arises. On the other hand, all ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4540/Recycling-and-Environmental-Ways-to-Reduce-Waste.php">http://www.buildyourownbusiness.biz/post/index/42/4540/Recycling-and-Environmental-Ways-to-Reduce-Waste.php</link>
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      <title><strong>Get Stuck With the Right Stock</strong></title>
      <description><![CDATA[One marketer said that notepads are only as good as the paper they’re printed on. Without excellent quality paper stock for your notepad printing, you’ll lose a great deal of leads that would have otherwise become some of your most valuable clients.

You wouldn’t want to be known as the company who gives out low quality and cheap notepads, would you? You wouldn’t want your notepad printing to look like it’s more worthy of the bottom pit of the garbage can than on top of the desks of your clients and prospects. And definitely, you wouldn’t want your notepad to fall to pieces even with a just a few drops of liquid spilt into it.

Since your notepad would be used in many of your office and promotional work, it would do you well to remember to put stock on the right stock. Don’t skimp on this one; an excellent quality stock can provide you leverage when it comes to promoting a good image to your target clients. People in general believe that professional companies produce print notepads. Since it’s a very important accessory to have in business, it is therefore imperative that you have properly utilized every strategy to produce the right notepads for your business.

The type of stock you use for your paper material will surely affect the outcome of your notepad printing. From the standard white to the high quality and glossy ones, your paper stock, (especially if it’s recycled paper) speaks well of your company and its values. What you have chosen for your paper stock to represent your business in your notepads will surely convey to your target audience how you conduct your business.

Some paper stock would have glossy fronts while regular paper can be found at the back side; while others would have glossy finish both at the front and back of the notepad. Whatever you decide on, just remember to choose the most appropriate material that would amply work on the goal you would want to achieve, on the budget you have for your marketing efforts. I ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4532/Get-Stuck-With-the-Right-Stock.php">http://www.buildyourownbusiness.biz/post/index/42/4532/Get-Stuck-With-the-Right-Stock.php</link>
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      <title><strong>Printing Catalogs On A Shoestring Budget</strong></title>
      <description><![CDATA[Printing catalogs need not be so expensive that you content yourself with other easy and much cheaper marketing collaterals for your marketing campaigns. You can always avail of the catalog’s effective marketing if you know how to produce them without breaking your budget for it. Here are some ideas to guide you on your catalog printing on a shoestring budget.

Design and Layout –
You don’t have to shell out a big amount of money for your design and layout. Sure, you need a big amount to pay for unique layouts especially if you’re going to hire a professional graphic artist to do the job for you. However, you can create your own design minus the hired help. Online printing companies have been giving out ready-made templates sometimes for free that any marketer can use for their own requirements. One digital printing company, Printplace.com, have had numerous printplace reviews on their range of design templates. The templates are very easy to customize that any business can design a catalog from scratch. All you have to do is add your own design elements and specifications.

Printing and Production –
You can avail of cheap catalog printing if you know how to save on particular areas of your custom catalogs. You can print more affordably if you can apply full gloss on the cover and not on the rest of the inside pages. The objective is to attract your target clients to read what’s inside, so make sure that you have an interesting cover for your catalog.

You can also avail of much simpler and cost effective binding for your catalogs. Instead of going for full perfect binding, you can always try to have the ring binding instead.

Mailing and Distribution –
You can save on the mailing and distribution of your catalogs by way of the post office. The post office is the cheapest system of distribution. Or you can also hire students to put your catalogs inside the mail boxes on weekends. And of course, you can always give your catalogs to your circl ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4519/Printing-Catalogs-On-A-Shoestring-Budget.php">http://www.buildyourownbusiness.biz/post/index/42/4519/Printing-Catalogs-On-A-Shoestring-Budget.php</link>
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      <title><strong>Design Principles for Newsletters</strong></title>
      <description><![CDATA[Lots of businesses effectively use newsletters to keep customers informed of late breaking news or special promotions. Besides connecting with customers for the purpose of selling, newsletters make an excellent public relations tool as well. You can let your customers know about all kinds of positive events ranging from employee anniversaries to nonprofit donations to community events.

Whatever your business may be using newsletters for, consider revisiting the basics of newsletter design. David Ogilvy was arguably the greatest advertising expert to ever live. He successfully blended and balanced art and science in advertising. Ogilvy proved his marketing prowess in that he owned the largest advertising firm of his time, Ogilvy and Mather. Here is what Ogilvy would probably call newsletter printing basics:

1. Graphics - the first thing your customers will see are the pictures you use. Include a brilliant banner or pretty product pictures at the top of your newsletter. This captures your customers' eye and encourages them to engage in the rest of the newsletter. 

2. Captions - include captioning with your graphics as this is typically the next place your customers will look. For example, if you have a picture of a product, include a brief product description as the caption. This means that if the customer sees nothing else, they have been exposed to your most recent product.

3. Headlines - next, the customer reads your headlines and subheadings of your newsletters. These are important for giving your customer a synopsis of the article content. If you're writing about employee anniversaries, make the headline reflect the nature of the article. This helps the customer pick and choose what sections of the newsletter they may want to read more thoroughly. Subheadings give you an opportunity to give a little bit more information to the customer without requiring them to read all of the content.

4. Content\Copy - finally, customers read content last. Do not  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4515/Design-Principles-for-Newsletters.php">http://www.buildyourownbusiness.biz/post/index/42/4515/Design-Principles-for-Newsletters.php</link>
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      <title><strong>Color Tips For Letterhead Printing</strong></title>
      <description><![CDATA[When it comes to letterhead head printing, color is your ally in making it successful. You do not just design and print letterheads without minding the color, since it gives a significant influence on how the color letterheads are perceived. If you need guidance on the proper color schemes for letterhead printing, I have for you here, four simple tips that should guide you in your choice of color.



• Keep the number of colors to a minimum – The first important tip I will give you is to keep the number of colors in your letterhead to a minimum. Usually colorful and bright letterheads are not really effective since they make letterhead look unprofessional. People might not take the paper and its color letterhead seriously if it was done with too much colors. So it is good to only use 1 or 2 major color inks in the letterhead for its content.



• Use cool and neutral colors – In terms of the specific color, I recommend using cool and neutral colors. While you can of course seriously try Black and Gray (the neutral colors) as your major choice, cool colors such as Blue, Green and Violet should also be great. Darker shades of brighter colors can also be used if you want such as the deep reds and oranges, but use them only with caution. These colors will contrast nicely with the white paper of your letterhead designs making things quite clear and neat.



• Try to use color gradients – Besides using block colors though, you might also want to use color gradients in your custom letterheads. Gradients are basically a color effect where one color can meld and change continuously to another color at the other side of a design element. This creates a spectrum like effect, making the letterhead design elements look sharper, complete and more distinct. Design software like Photoshop and QuarkXpress can easily do this if you need help.



• Lighten or Darken areas of interest – Depending on the overall color scheme of your letterheads you can al ..]]></description>
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      <title><strong>Are You Ready To Commit To Your Printing Company?</strong></title>
      <description><![CDATA[After having your marketing collaterals successfully printed by your provider, you may be thinking of committing yourself to the relationship. You might think that since they’ve done a good job with your folder printing, it might be a great idea to give your entire future presentation folder printing as well.

But wait. Before you actually commit to the deed and start thinking of your printing company as your partner when it comes to your print jobs, you might want to step back a little and judge them carefully. They might be great the last time; but what assurance do you have that they’ll have the same results with the next print job?

Committing to a relationship with your provider of folder printing would take a lot from you. As you would rely on them with your marketing as well as business needs, you might want to consider your print provider based on the following criteria:

Quality of Service –
Were you able to have an easy time of getting the print job that you’ve asked for? Was your printing company able to meet the requirements you had? Did you have an easy time ordering your presentation folder printing? Or was the process grueling for you? Basically, did you have an easy time working with them as far as your print job is concerned?

Remember that your printing company is a partner but still someone you hire to bring you the outcome you require. Hence, if you went through a lot of hoops and walls before you even had an understanding of what you require from them, then that’s bad service from the very first. A good relationship with a printing company should be accompanied by a printing process that has been streamlined and threshed out with you and your partner. You should be able to understand easily what goes first and how the job is going to be completed. If your printing company left you in the dark during the process, even if that company gave you quality results, you may need to rethink your decision to commit to that printer.

O ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4497/Are-You-Ready-To-Commit-To-Your-Printing-Company.php">http://www.buildyourownbusiness.biz/post/index/42/4497/Are-You-Ready-To-Commit-To-Your-Printing-Company.php</link>
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      <title><strong>What Do You Need to Know to Choose an Online Printer?</strong></title>
      <description><![CDATA[Nowadays, saving your cash and getting your printed sales literature is almost synonymous to online printing. These days you can definitely save your hard-earned cash on having your marketing tools printed by an online printer. Whether it’s cheap printing or cost-effective ones, anyone who has a need for printed materials can avail of big savings without having to sacrifice the quality of the print ads.

So how do you find these online printing companies? One, by just a click of the mouse you can already find a wide range of online printers that can provide you quality print jobs that you can order right in your own homes and offices. As they come in all shapes and sizes, you need to be diligent in looking for the right one for you. Anyone with the capability to put up a website and has a working laser printer can already present themselves as reputable printing companies. So you really have to be thorough if you don’t want to be taken in by fly-by-night wannabes.

From all kinds of printers, from local to international, you can always get the best deals if you research before you give any online printing company your confirmation. Look at their printing templates and print samples. Check out how you can get the price quotes instantly. If the website is user-friendly, it’s more than likely that that is how ordering can also be easy to do. The key is to be as extensive as possible with your research and find the best one that can provide you with the outcome you expect from your money.

Compare and contrast as many printing companies as you can. You can ‘Google’ “cost-effective printing” or “low budget printing” and the Internet can already give you as many as thousands of sites. You can always put them side by side so you can see which ones are nearer to your marketing budget. Avail of each website’s instant quotes so you can see right away how much you’re going to pay for your print job. By comparing the different prices you’ll pretty  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4485/What-Do-You-Need-to-Know-to-Choose-an-Online-Printer.php">http://www.buildyourownbusiness.biz/post/index/42/4485/What-Do-You-Need-to-Know-to-Choose-an-Online-Printer.php</link>
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      <title><strong>Beef up Your Marketing with Direct Mailing</strong></title>
      <description><![CDATA[No marketing campaign is completely with a little postcard printing combined with direct mailing.
        One of the best things about direct mailing is that once you set everything up you have a much easier time in maintaining things and generating a lot of strong sales and customer leads.
        For those who aren’t as familiar with the system, let me go over the basics so that you’ll be better positioned to consider it with your marketing.
        Direct mailing consists of sending your advertisements to a large number of people based on various mailing lists that you form. These mailing lists are likely to consist of both current and new customers you’re hoping to target.
        The benefits of a system like this are that you’re literally getting your marketing message directly into a person’s home. Few other forms of marketing can make such a claim, and being able to hand your marketing message so directly to your customers is a wonderful way of spreading your name and ensuring they’ll be more likely to read what you have to say.
        But to do that you’ll probably want to go with postcard printing, because this offers you the best chance of getting a person to read what you have to say.
        I’m sure you’ve gotten plenty of advertisements in the mail before from other companies who are doing direct mailing. Are you immediately picking those advertisements up in order to read them? I find that unlikely.
        People aren’t inclined to immediately care about an advertisement, which is why you have to entice them into caring. Postcards are great at doing this because they’re out in the open. People don’t have to rip through an envelope in order to see what your message is.
        A colorful postcard is going to stand out in the stack of largely white envelopes. This gives you an edge in making sure that a person takes interest in your postcards and listens to what your marketing message is.
        As I stated earlier,  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4469/Beef-up-Your-Marketing-with-Direct-Mailing.php">http://www.buildyourownbusiness.biz/post/index/42/4469/Beef-up-Your-Marketing-with-Direct-Mailing.php</link>
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      <title><strong>Finding Your Identity</strong></title>
      <description><![CDATA[Every company that wants to eventually grow large needs to know exactly what their corporate identity is.

        A lot more goes into deciding what your identity is than you might be aware of. This isn’t just about your brand itself, but what the brand you display when printing brochures, business cards and posters stands for.

        Some companies have a very obvious corporate identity, and have successfully stuck by it over the years. Think about what identity you associate with the Disney company. They are clearly dedicated to magical things associated with children. They have done their best to stick closely to this specific identity and never let themselves drift very far from it.

        Consider the movies they make in regards to this. Disney has a number of different subdivisions in the movie industry, and they make far more movies than just the animated films they’ve become best known for. One of the recurring themes when it comes to their movies is that if it’s going to be rated over PG, they have one of their subdivisions release it so it won’t be strongly connected to the Disney name.

        That way they can maintain their identity as a company dedicated to children’s activities while still benefiting from other ventures beyond this image.

        You need to figure out exactly what this will all mean to your company. Every kind of advertising you get done will be related to the identity your brand name embraces. Your brochure printing, your commercials, your flyers, and your business cards are but a few of the advertisements that your identity will impact.

        But how do you figure out what your identity is to begin with?
        What is it that you plan to focus on most with your company? What are you providing for people that they can’t get from someplace else? What is the selling point you plan on using?
        Is it about better prices, better service, a type of service no one else offers, or a type of produc ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4468/Finding-Your-Identity.php">http://www.buildyourownbusiness.biz/post/index/42/4468/Finding-Your-Identity.php</link>
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      <title><strong>Simple Upgrades to Make your Hang Tags Stronger and Better</strong></title>
      <description><![CDATA[Hang tags should always be tough. Since they are always at the forefront of your labeling scheme for products, hang tag printing and design should always be aimed to last for a long time against physical stresses. If you are only printing flimsy paper hang tags, then it is time to upgrade them to stronger and better versions. In this article, I will share with you four simple upgrades that should make all the difference.

1.      Stronger materials – The first line of upgrades that you should consider is the paper material itself. The most obvious choice you have for this option is to go for paper materials that are thicker and stronger. Just ask your hang tag printer of the paper stock options you have and the different thicknesses that are available. Try to aim for those paper stocks that are usually for postcards to get the best and thickest kind of paper.

If you want to go beyond paper stocks though, you can also print your hang tags with stronger materials such as plastic, wood, or even some metals. While it will be more expensive, hang tags using these kinds of materials will be at the toughest status as they can be, and can quite last a long time even if there are buckling, scratching and bending involved.

2.      Better inks – You can also improve and upgrade the printing inks for your hang tags. So instead of the usual digital printer inks, you can request to use tougher and longer lasting inks that have special coatings in them. Yes, some CMYK inks can actually resist being smudged and are water resistant. This involves a special printing techniques that can dry them early and make them almost permanent. Just ask your hang tag printer on how to avail of this type of ink.

3.      Improved strings and couplings – Color hang tags are also very reliant on their strings and couplings. Since hang tags need to be attached to products to “label”them, the attachment of the hang tags is a crucial point of consideration. So make sure you provide  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4462/Simple-Upgrades-to-Make-your-Hang-Tags-Stronger-and-Better.php">http://www.buildyourownbusiness.biz/post/index/42/4462/Simple-Upgrades-to-Make-your-Hang-Tags-Stronger-and-Better.php</link>
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      <title><strong>Marketing With an Audience Statement</strong></title>
      <description><![CDATA[One crucial factor that makes for an effective marketing tool, whether its calendar printing and print calendars, brochure printing or even hang tags, is having an audience statement. What’s an audience statement? It is all about your target clients – their needs and wants, the demographics, their background, and what they look for whenever they buy a product or avail of a service. If you want to be effective with your marketing campaign, you have to zero in on your audience statement.

All in all, an audience statement helps you point out what your target clients need so you can amply provide for it. And you’ll be able to know about it if you understand fully your target clients. What makes them tick? What are their needs and wants? How do they decide when to shell out their money?

A marketing copy that reaches out and connects with your target audience is an effective copy indeed. You need to be able to directly interact with your audience if you want them to take you up on your offer every time you have one. This just means that you’re able to respond to what your target market wants that is why they go to you every time they need solutions to their problems.

But an effective copy only becomes possible if there is consistent collaboration within your team – both your marketing staff and sales agents. Without it, it would be very difficult for you to provide your target clients with good copy in your collaterals, whether it’s short and snappy in your calendar printing, or long and informative in your print brochures. As the business owner, you have to ensure that everyone is clear about your goal for your business.

Your audience statement then should be recognized by your all your staff. It should be disseminated to all the members working to create marketing ideas for your business. By having one goal, your marketing plans can become more focused and can get more results as you respond better to what your target clients need and want.

So ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/43/4445/Marketing-With-an-Audience-Statement.php">http://www.buildyourownbusiness.biz/post/index/43/4445/Marketing-With-an-Audience-Statement.php</link>
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      <title><strong>Door Hangers as Local Marketing Tools</strong></title>
      <description><![CDATA[If you’re operating a small business, door hangers are great means to have to introduce your business to your target clients. Your door hanger printing is also a great way to get customers and clients coming in your door. Most of the time, these door hangers are used in local areas and communities, that’s why local businesses can really benefit from these print collaterals.

Because it works very well, a door hanger printing can drive people to your door just like a local pizza place. In fact, most small businesses find it very convenient and effective to use a door hanger as their marketing tool as it is where most of their business comes from.

Door hangers can work very well with businesses in the food industry. Why do you think local pizza joints use them to market their place? A print door hanger can target local customers and open up opportunities in the community where you are located. People are generally interested to find out what services are available in their local area that’s why a door hanger can very well be the most effective medium to get your marketing message across.

Nowadays, people are more aware of their community, as well as their responsibility in their locality. People would want to spend their money in their area to promote their community and everything that’s in it. Door hanger printing is one marketing tool that can do just that. They are very much local and community based that most people accept them as part of the everyday community life.

One way of finding out whether your door hanger can be effective is to find out what your target market is looking for. At this point, you will need to research to make sure that you get as much information as you can. As you are working locally, it would go a long way if you can cater to the market you are targeting. If you’re offering chiropractic services for example, be sure to have the demographics on your community.

Information on income levels, the average age groups, t ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4437/Door-Hangers-as-Local-Marketing-Tools.php">http://www.buildyourownbusiness.biz/post/index/50/4437/Door-Hangers-as-Local-Marketing-Tools.php</link>
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      <title><strong>The Importance of Proofreading</strong></title>
      <description><![CDATA[Content in your marketing collaterals count a lot when it comes to effectively marketing your business. What you say in your print brochures for example can either make or break you in your industry. Content in your print ads is not like your presentation folders where you rely much on the design to get the attention of your target audience. Although the design is a big factor, what you have written in your content can decide whether your target readers get to keep your collateral or not.

When writing content, even for custom folders where you include just a small amount of text, proofreading is an essential step to have that you as a marketer cannot ignore. You can never say that proofreading is just one simple effort that you can overlook. What you have written in your copy can go a long way in convincing your target readers of your worth.

Why is proofreading important?

Before sending out your collaterals for final printing, don’t forget to take the extra time and effort to proofread what you’ve written. Check for grammar, spelling, and even that the right punctuation marks are in place. A wrong grammar or misspelled word can mean a whole new and different meaning that can mislead your readers. You might have sent out a negative impression without you knowing about it. More often than not, subliminal messages that you didn’t really mean gets more attention from your target readers.

In addition, nothing gets me so ticked off than a reading material that is packed with grammatical and spelling errors. I can’t help but want to get a red pen and correct the whole copy. If I feel this way, so would your readers. They would even think less of your copy that they won’t be so inclined to purchase whatever it is you’re offering them. Just think about this: would you be able to trust a business owner who couldn’t even write one decent business copy, let alone run a professional business?

This is why it is equally important to have your marketing ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4427/The-Importance-of-Proofreading.php">http://www.buildyourownbusiness.biz/post/index/50/4427/The-Importance-of-Proofreading.php</link>
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      <title><strong>The Weakest Link in Envelope Printing</strong></title>
      <description><![CDATA[Although envelope printing can be one of your most effective marketing strategies, there still have a few weak points in your custom envelopes that you need to understand. While other marketing strategies such as catalog and brochure printing can be both the content and accessory at the same time, you cannot say the same with envelopes. Envelope printing sadly, is considered as an accessory – a complement to your marketing collaterals. Nevertheless, its role in the success of your marketing strategy cannot be undermined.

Especially for direct mail marketing, custom envelopes have very crucial responsibilities when it comes to making your message read by your recipients. Nobody would want to open and see what’s inside your print envelope if it doesn’t interest them in any least. There goes your chance of getting your message across your target clients.

The key then is in the initial contact. Whenever you have to send your marketing collaterals in an envelope, you have to make sure that that first contact creates a huge impact to your target audience. This is the very first time that your target clients see your ad. If the recipient isn’t hooked by that time, you will never have them read your message no matter how valuable it is to your target clients.

Five seconds – that’s how long you have to clinch their attention. Five seconds and you can already determine whether they would want to peek inside your custom envelopes, or have your parcel thrown in the trash can directly.

So when planning your envelope printing, make sure that your five seconds count. Be creative and unconventional to attract the attention and keep it. Whether you design a unique theme or have a slogan that shouts your message, be sure to plan very well what you will apply to your envelopes to pique their curiosity.

The best way to have your target audience interested is to design according to their tastes. What would your target clients prefer for design? Would a slogan  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4419/The-Weakest-Link-in-Envelope-Printing.php">http://www.buildyourownbusiness.biz/post/index/50/4419/The-Weakest-Link-in-Envelope-Printing.php</link>
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      <title><strong>Great Ideas for Personalizing your Custom Cards</strong></title>
      <description><![CDATA[Whether it is mommy cards for playdates, thank you cards for favors, note cards for gifts and even corporate business cards, there is nothing like personalizing your custom cards to add that extra special something to them. If you want to give the best mommy cards, thank you cards etc. etc. then you have to always consider adding some personal touches to their designs so that extra special something is always there.

If you have no idea though how to start personalizing your designs, then below are four great ideas that you should consider for personalizing custom cards.

1.      Adding your own images and graphics – Most people think that cards are just cards. So they expect little from them except a few lines of text and maybe a logo if it is a business card. Of course, as you might imagine, this concept is wrong. Business cards, note cards, thank you cards and even mommy cards really benefit from the addition of other more personalized images to make them stand out.

For example, adding cartoons and cute icons in mommy cards can be quite beautiful and impressive for people. Business cards can also carry small images of the owner so that he or she can be easily recognized by a business contact. There are plenty of advantages to adding your own personal graphics to your card, so try it out in your custom designs as well.

2.      Printing your motto or catch phrase – Another cool personal touch to custom cards is to print your own motto or catch phrase in it. If you find yourself repeating a personal maxim or expression that everybody knows, then people will indeed recognize you and your custom card if that maxim is printed onto it. The more people recognize you in these ways, the more you benefit from your custom cards.

3.      Adding other types of materials – You may also want to add other types of materials in your custom cards as a way of adding personal taste. For example, adding things like sticker holograms, metallic inks, string borders an ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4414/Great-Ideas-for-Personalizing-your-Custom-Cards.php">http://www.buildyourownbusiness.biz/post/index/42/4414/Great-Ideas-for-Personalizing-your-Custom-Cards.php</link>
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      <title><strong>How Big and Colorful Should your Custom Labels be</strong></title>
      <description><![CDATA[The size and level of color in label printing precisely depends on the purpose of your custom labels. This is a very important concept to consider in label printing since you do not want to print labels that are inappropriate in achieving its goals. If you want to know the proper sizes and design style that you need for common types of labels, below is a nice guide that should tell you how it all should work.

       Product labels – The most common color labels that are in print today are product labels. As such, in most cases the variety of product labels in terms of size and color can be quite enumerable to count. If you plan on printing product labels of your own however, the proper size for it should be the proper one for the product.

Usually, the label should cover most of the product so that people can readily identify its brand or its maker. In terms of color, most people use the distinctive color theme that each brand or maker uses.  Both of these properties are the minimum required however, since as product labels, you can actually be as creative as you like with these labels. So if you are feeling particularly creative, you can use any size of label you like that has all the colors of the rainbow. Just make sure though that the design fits the theme and dignity of your product.

       Warning labels – Warning labels on the other hand are usually printed as large as you can comfortably can. Since they are of course warning labels, everybody should be able to see them from quite a distance. In terms of color, bright colors like yellow and orange should be used in this kind of label since people will most easily recognize those colors as colors of warning. The bigger and more eye catching they are, the more effective warning labels should be. So keep this in mind when you do create colored warning labels .

       Catalog labels – Catalog labels on the other hand are the complete opposite of warning labels. For most archiving or filing tasks, ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4413/How-Big-and-Colorful-Should-your-Custom-Labels-be.php">http://www.buildyourownbusiness.biz/post/index/42/4413/How-Big-and-Colorful-Should-your-Custom-Labels-be.php</link>
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      <title><strong>Great Tricks For Sticker Graphic Design</strong></title>
      <description><![CDATA[Notepad printing is not as popular as, say, brochure printing. In fact, not many business owners and marketers use custom notepads to market their business. Nevertheless, despite the notepad’s seemingly low status, they are effective marketing tools albeit very subtle. Never do they appear commercialized; and often, they are perceived as gifts rather than advertising gimmicks to convince you to purchase the company’s products or services.

Unlike other marketing collaterals that most people treat as junk, custom notepads are kept because of their added value. People do use them. You can always find a notepad near the cash register in stores, near the phone or on top of the refrigerator for reminders and emergencies. Other people even use notepads for printing and as accessories to their careers – e.g. doctors’ notepads, legal notepads, etc.

To further help you maximize this subtle but effective marketing tool, here are a few ideas:

Distribute them as gifts. –
Give them to you contacts and make it appear as a friendly gesture from you to them. You can tell them that the company printed just a few sets to give out to your special clients. Or you can also tell them that you have them lying around and you would be happy to give them as samples. Complement your gift with your business card and your recipients will have more ways to remember you. Every time they write on your  custom notepads, they will always see your message and logo, and with luck, they might just need your type of service while using your notepad.

As a freebie. –
Who doesn’t like a freebie? People generally are attracted to stuff that are free. So make sure that you give your custom notepads away for free. Instead of thinking of other expensive promotional items, a notepad is definitely an item that can get your prospects to remember you.

Include them in press kits. –
During media activities, you can always use notepads as part of your press kit. You can easily insert  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4402/Great-Tricks-For-Sticker-Graphic-Design.php">http://www.buildyourownbusiness.biz/post/index/42/4402/Great-Tricks-For-Sticker-Graphic-Design.php</link>
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      <title><strong>Low Prices and Good Quality is the best Attraction</strong></title>
      <description><![CDATA[Holidaying in Phuket was an exhilarating experience. Good sights, good hotels, and the best deal: good food at dirt cheap prices.

My husband and I expected these establishments that offer cheap food to skimp on quality to offset the price. But much to our surprise, the pad thais and the seafood curry were excellent, and the ingredients were as fresh as you can get. The advertising articles that we read before we flew to Phuket about food were, in all honesty, accurate – another pleasant surprise.

You might be wondering how these establishments make money? Well, they are probably making money on the drinks, which, by the way, are a bit pricey. A bottle of Heineken or San Miguel Light is about 70 Baht. The prices of these beers are a bit stiff and judging from the number of empty bottles on every table, my guess is they are making a killing.

This phenomenon is not exclusive to Phuket. I have read about this strategy in a number of advertising blogs. Inexpensive food, but the drinks like soft drinks, spirits, wines, and beers are not cheap. You know that they are making money because of the number of drinks being ordered. I guess you cannot be at a beach front without a glass of daiquiri or ice cold beer. Well, it goes with the place, you would agree.

The lesson here is that if your offer continues to be of exceptional value, not tainted or reduced in quality to accommodate the cheaper prices, then you will maintain your status and keep your customers.

Now - can your company use this strategy? Let us admit that not all businesses are in a position to accommodate this particular tactic. But we can all be aware that offering a few good quality products at low prices can act as a lost-leader towards gaining more in up-selling or by increasing the prices of the other products.

There is a saying that goes: 'When in Rome, do what the Romans do.' In the same manner that when in Thailand: 'Eat like the Thais do; but don’t drink like them because the price ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4400/Low-Prices-and-Good-Quality-is-the-best-Attraction.php">http://www.buildyourownbusiness.biz/post/index/42/4400/Low-Prices-and-Good-Quality-is-the-best-Attraction.php</link>
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      <title><strong>Build Trust and Confidence with Free Promotional Gifts</strong></title>
      <description><![CDATA[If you intend to give away free promotional tokens make sure that it will serve your purpose, that is, to attract new customers. Every promotional item given away should be able to build up to your ultimate objective of attracting new customers to the business. Advertising blogs about the best promotional tokens abound in the internet but be sure that you do not lose track of your main purpose of giving away these promotional items.

Most marketing professionals today are veering away from transactional marketing where the customers are viewed in terms of dollar value. Nowadays, experts suggest that instead of transactional marketing, practitioners should employ relationship marketing instead.

Advertising articles suggest that relationship marketing is based on the customer's trust and confidence in the company or the brand. Hence, this relationship should be nurtured as it takes time to build this trust and confidence on a certain product. So for every new customer, you have to start from the beginning and nurture that relationship especially when you’re marketing with your collaterals such as your trifold brochures.

Giving away promotional items is a good way to introduce yourself, your brand, or your product to potential clients. This allows your client to get to know you or the business more intimately. Remember that a gift is something personal so if you give it away to potential clients, it would seem that you are reaching out to them.

Some businesses such as real estate depend a lot on one-hit sales and are more interested in attracting new customers than return customers. Hence, if you are going to give away gifts to potential real estate buyers, it is a good idea to invest. On the other hand, smaller businesses that rely on return customers would have to consider cheaper solutions.

Remember these suggestions when you consider your promotional items:

1. Your promotional item should have at its front the name of your company. This is the mo ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4398/Build-Trust-and-Confidence-with-Free-Promotional-Gifts.php">http://www.buildyourownbusiness.biz/post/index/42/4398/Build-Trust-and-Confidence-with-Free-Promotional-Gifts.php</link>
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      <title><strong>Design Ideas for Promotional Calendar Printing</strong></title>
      <description><![CDATA[Calendars are always in high demand which makes them ideal for promotional items. A beautiful or relevant design will make customers want to keep your calendar around. Promotional calendar printing comes in a wide variety of sizes and formats, and the format you choose for your calendars will largely depend on what you and your customers will do with them. Here are a few of the applications.


Appointment Calendar
Using a business card format, the appointment calendar is inexpensive and ultra handy for customers and clients. Depending on how far in advance you book appointments, use a six or twelve month calendar on the back of the card. The front of the card should have your company name and contact phone number and spaces to fill in the customer’s name and appointment time.


Business Card Calendar
Another way to use the business card format for promotional calendar printing is to combine your card with a calendar. This is especially a great idea for salespersons who visit customers on a regular basis. Use the current month on the front along with your contact information. On the back, use the previous and following months and create a space for adding a note to your customer. Or you can leave this blank for the customer to fill in. Updating your calendar business cards on a monthly basis offers you added opportunity to pass out your cards to customers on a regular basis, at which time they will no doubt examine it to note new information.


Postcard Countdown Calendar
A countdown calendar in a postcard format is an ideal way to build excitement and draw attention. A countdown calendar ad starts today and counts down the days to the big sale event. These make fabulous direct mail postcards. Choose an irresistible image and remove any visible framing from the calendar section. Use the back for date, time, and location details.


Photo Wall Calendar
For year long exposure in your customer’s place of business, a wall calendar with monthly specials ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/35/4381/Design-Ideas-for-Promotional-Calendar-Printing.php">http://www.buildyourownbusiness.biz/post/index/35/4381/Design-Ideas-for-Promotional-Calendar-Printing.php</link>
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      <title><strong>Where Good Marketing Articles Should Go</strong></title>
      <description><![CDATA[Marketing articles of course are a great way to support your marketing campaign. Not only does it help you build content for your website and other printed materials, it also gives your customers some extra incentive to learn more about your products and your company. The question about marketing articles though, is where exactly you should put them? You can't of course just give them to people raw in a printed paper. There must be a good and subtle avenue of communications where people can be comfortable and interested in reading your marketing articles. Below are four such avenues where you should consider placing your work.

       The main show: Your website
- Of course the best and most obvious choice for your marketing articles is your website. This is basically your main show, the site where all your marketing articles should link to. This is where people can read the important and authoritative information about your products and about your company as well. So you should place all the important and best written articles to a good and visible section of your website.

       Supporting venues: Blogs
- Beyond your website, but still in the online medium, adding supportive venues for marketing such as blogs is a great way to increase popularity and awareness for the benefit of your marketing campaign. Those marketing articles are perfect for this medium since you can instantly publish a lot of articles through a blog and even link your website through the articles for great effect. You can increase the traffic on your website, and build up a nice and good reputation about your business and products in the process.

       Alternative areas: Newsletters
- With the main electronic mediums covered, you should also consider using printed mediums as an alternate avenue for your marketing articles. Printing newsletters for business is not really new, but it is the idea printed platform to spread your marketing message through articles. You can write features ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4377/Where-Good-Marketing-Articles-Should-Go.php">http://www.buildyourownbusiness.biz/post/index/42/4377/Where-Good-Marketing-Articles-Should-Go.php</link>
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      <title><strong>Using your Advertising Articles Correctly</strong></title>
      <description><![CDATA[Advertising articles are a very subtle way of promoting a product or service. Unlike traditional advertising tools which require only a moment's notice from readers or viewers to get the message, advertising articles will have to capture a reader's attention for quite some time to get its message across. It is not hard to do, but there are a few guidelines that you must follow to do it correctly. I will show you how to do this correctly in this article. These advertising tips should help your articles sound real and be effective enough as an advertisement as well.

       Give some useful information –The main philosophy that you should adhere to in creating your advertising articles is to give useful information to readers. It does not help if you just praise your products over and over. If you do this, your reader will get bored pretty fast and will obviously see that the article is merely and advertising ploy. A proper advertising article should serve the reader's interest by giving real and useful information, related to the product it promotes. Anything from a tutorial to important reference text are great topics for an advertising article. Make it too praising and you'll be sacrificing the integrity and effectiveness of the advertising article.

      Use electronic mediums to your advantage – To correctly exploit the power of your advertising articles, you should try to use them in electronic mediums for your advantage. Adding these type of articles in your website, as well as on several blogs and affiliate sites can help immensely in its popularity. More over, you will get a wider audience and a bigger impact if you spread your articles around the web for more people to see. If done correctly, you should be able send your articles and advertise to a lot of people at the speed of the Internet.

      Do not forget print mediums in support- Do not forget however to use printed mediums to support your online campaign with advertising articles. Not eve ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4374/Using-your-Advertising-Articles-Correctly.php">http://www.buildyourownbusiness.biz/post/index/42/4374/Using-your-Advertising-Articles-Correctly.php</link>
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      <title><strong>Remaking your hang tags for the better</strong></title>
      <description><![CDATA[Are your hang tags looking dull? Do they seem like they have passed their prime? If this is happening already with your color hang tags, then it might be time to remake them. There are five simple steps you can follow to remake your hang tags and make them look new and exciting.

1.      Revamping your logo: Hang tags are of course primarily focused on the logo or “brand”. Hence in the process of remaking your hang tags, it is important to revamp your logo. You may need to redesign your logo so that it looks up to date with the latest design styles. If possible try to hire a graphic artist to do several new versions of your logos for hang tag application. Try to choose one that best represents the lifestyle of your brand to get the best impact with your hang tags.

2.      Use a totally different color: As a nice tip, you should also try to adopt a new color scheme for your hang tags. If in the past you were using very standard colors, like red, green, yellow or blue, you might want to explore other more interesting colors like pastel colors or neon ones. Using a different color scheme can immediately change the mood and impact of a hang tag. The more different it is from the former design the newer and fresher it should look for most people. This should be your aim in remaking your product hang tags.

3.      Change the layout and dimensions: Beyond colors, you may as well change the layout and dimensions of your hang tags for its remake. If you were using a horizontal orientation with your design earlier, then why not try a vertical one for the next design. The layouts of course will change to adopt to this orientation, making the hang tag look more different.

4.      Improving hang tag materials: The hang tag's material should also be considered for any kind of remake. In the past you may have been using simple materials like flimsy paper and cardboards, but this will not fly anymore if you want to remake them anew. Try using other materials to such  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/35/4369/Remaking-your-hang-tags-for-the-better.php">http://www.buildyourownbusiness.biz/post/index/35/4369/Remaking-your-hang-tags-for-the-better.php</link>
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      <title><strong>Presentation Folders: The Proven Strategy For Success</strong></title>
      <description><![CDATA[Presentation folder printing has always been proven as an effective strategy for success when it comes to reporting. Many businessmen and businesswomen have found that it can improve their chances of communicating well with their audiences, making their reports always a success. In fact, there are plenty of ways that folder printing can help a report succeed. To convince you of this proven strategy for success, below are the bare facts about presentation folder printing and how it can help you with your own presentation.

Improves message delivery – The major advantage of using presentation folders is that it improves your message delivery. If you have made a report in the past, you will of course know that there are those awkward pauses in a report as you pass around material for people to read. If you have lots of graphs, reports, images to give, this adds several minutes of awkward pauses that breaks the whole flow of your presentation.

Custom folders however eliminate this problem by collecting all your materials in one very useful folder. You just need to give away your color presentation folders at the start of the report. You can then go through your speech telling people to refer to their folder for certain information. There will be no awkward pauses and your message should get to your audience very efficiently.

Organizes important information – Presentation folders of course are also good at organizing all the important information that you want to give out. Besides having pockets for the usual paperwork, it is possible to add slits, special diagonal pockets, straps and other features that can organize everything you need for a presentation. This makes it easier for your audience to look at all the information you want since it is all one location.

Establishes a professional reputation – Your custom folders are also a mark of being a professional. The modern businessman or businesswoman usually pulls out all the stops when it comes to repo ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4356/Presentation-Folders-The-Proven-Strategy-For-Success.php">http://www.buildyourownbusiness.biz/post/index/50/4356/Presentation-Folders-The-Proven-Strategy-For-Success.php</link>
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      <title><strong>Designing Flyers on a Budget</strong></title>
      <description><![CDATA[As far as economical advertising goes, flyers are often your biggest bang for the buck. When designing and printing flyers on a budget, there are a number of ways to cut costs while also maintaining the integrity of your advertising campaign.
    Flyers are ideal for quick distribution methods, such as handouts at a trade show, as well as stationary locations like a countertop, for example. Flyers are smaller by design than other advertising methods like posters or booklets, but bigger than postcards and business cards. This makes flyers an excellent option when you need to give customers a lot of information but you cannot afford booklets or catalogs.
Lose the color
    One of your biggest costs in printing flyers will be the cost of color printing. To avoid handing out black and white flyers, just print on colored paper or use red ink.
Use stationary
    If you already have stationary with your logo and contact information printed, try designing your bflyers to integrate onto the stationary. This can be especially effective if you have a color logo on your stationary and only want to print black and white flyers.
Print at a Print Shop
    You may not realize it, but a significant portion of your costs can be tied up in labor if you attempt to produce your flyers on your own. Professional printing firms can print and fold thousands of sheets an hour! They have the equipment and experience to complete projects quickly and efficiently, so save yourself the frustration and send the project to the pros.
Use both sides
    Make sure to incorporate both sides of the paper into your flyers. This may seem commonsense, but the extra real estate can mean the difference between an effective design or a cluttered design. Using both sides of the paper can save you money simply because you are using less paper to say the same thing.

Visit this site for more information
http://www.printplace.com/printing/printing-flyers.aspx]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4343/Designing-Flyers-on-a-Budget.php">http://www.buildyourownbusiness.biz/post/index/42/4343/Designing-Flyers-on-a-Budget.php</link>
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      <title><strong>Keep Things Consistent</strong></title>
      <description><![CDATA[For most companies who have a strong department centered on catalog printing, consistency becomes a very important detail.
        The reason? Catalogs are a very consistent form of marketing. Most companies don’t just get one catalog printed period and then never again use them. And the companies who do use catalog printing on a regular basis almost always do so on a tight schedule.
        Catalogs might be released every month, every year, or maybe every holiday. No matter when or how often, you’re likely to be releasing them at the same time each year, and because of that, people come to expect certain catalogs at certain points.
        The general size and length of a catalog is also going to remain generally consistent. Sure, it might be a few pages smaller or larger each year, but on average it will be about the same.
        This consistency is a staple of the catalog, and can cause problems for a company if they aren’t aware of it.
        Increasing the size of a catalog is perfectly fine, and can be a sign of a company’s growth or improvement in the market. But on the reverse side of that, if you start to shrink your catalog each time, people will notice, and people might start to think the catalog is shrinking because you aren’t doing as well.
        The same goes for when the catalogs are released. If you’ve been maintaining a monthly schedule for a few years, and then suddenly miss a month, people will notice, and it might not look good for the company. Once again, adding an additional catalog will have the effect of improving your appearance. Your company is doing so well, people might think, you need to release multiple catalogs a year now.
        The problems can occur when you aren’t doing as well, but you don’t want your customers to get worried about your company’s future. Trying to shorten up your catalog will have just such an effect if you aren’t careful.
        Keeping a strong image is the best way to ensure p ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4342/Keep-Things-Consistent.php">http://www.buildyourownbusiness.biz/post/index/42/4342/Keep-Things-Consistent.php</link>
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      <title><strong>What is Your Competition Doing Online?</strong></title>
      <description><![CDATA[This is the question most businesses ask. What is my competition doing online? It is but natural, in fact imperative, to keep an eye on your competition and make note of what they are doing…or not doing. When viewing your competition and their websites, there are several important things that you should note.

Be sure to keep an eye on the following and make a mental note of the things you can do about it.

Design and Navigation

Does the site have a professional appearance? You would know what professional appearance means when you visit several sites. For instance, check out the sites of various online printers and see for yourself which look gives the appearance of professionalism.

Is the overall layout and navigations easy to understand and use? Try clicking on several links and see if it is easy for you to get back to their home page.  This is the test of 'navigability.' If the user can easily find his way back then the website is user-friendly.

What type of color schemes was used and how is it affecting the visitors? There is what you call the science of colors. Read about it and learn how to use the different shades to make your visitors feel more comfortable or better yet, to make them decide to buy. A printing company would know how to use these colors so it would be helpful if you could ask for tips.

What kind of images is used on the website and how are they used? Images can make or break the website. Too few and it would look boring. Too many and you run the risk of making it appear cluttered, or worse, too heavy to load.

Content Setup

Is the content clean, easy to read and navigate? Skim through your competition's content and see how polished or unpolished it is. Bad text i.e. grammatical errors, wrong spelling, do not help sell; they, in fact, alter customers' decisions.

Does the content fully describe the website’s intention? An online printer would have everything spelled out to help make their customers have informed deci ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4333/What-is-Your-Competition-Doing-Online.php">http://www.buildyourownbusiness.biz/post/index/42/4333/What-is-Your-Competition-Doing-Online.php</link>
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      <title><strong>For a Stronger Headline That Creates More Impact</strong></title>
      <description><![CDATA[Headlines are made for one purpose: to attract the attention of your target readers, long enough to get them to read the rest of your message.


But more often than not, many marketers fail their marketing campaign, be it brochure printing, newsletters, door hangers and print booklets, just because they assign too many objectives to their headlines. There are too many expectations on the outcome of the marketing campaign such as door hanger printing that even the target clients get lost and become disoriented on what exactly is expected of them.


Just do this simple test. Ask different marketers what a headline’s supposed to do and you’ll surely get different answers. But in reality, there’s only one thing that your headline should be able to accomplish, and that is to pique your target clients’ curiosity that they would want to read more of what you have to say.


The aim then of any headline is to captivate and hold the attention of your target audience so you can convince them to read the rest of your ad. This means then that your headline becomes the ad to your ad. If you fail to stir up any interest at all with your headline, then your ad would be doomed from the very start.


Here are simple steps you can do to ensure that you write a powerful headline that would make an impact to your target audience:


1-      Know what you’re offering. As a business owner, it’s a no-brainer that you should know what you’re selling, right? But the thing is, so many lack the information they need to know their products and services inside and out. For you to be able to provide your collaterals with a strong headline, you have to know everything there is to know about your business. What are the features of your products and services? How can these features provide the benefits to your target audience? Only when you’re able to turn your features into benefits will you be able to provide your collaterals with a powerful headline.


2-      Kno ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4331/For-a-Stronger-Headline-That-Creates-More-Impact.php">http://www.buildyourownbusiness.biz/post/index/42/4331/For-a-Stronger-Headline-That-Creates-More-Impact.php</link>
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      <title><strong>When Customers Steer Clear of Worn-out, Clichéd Direct Mail</strong></title>
      <description><![CDATA[Sadly, although direct mail marketing can be an effective way of getting our message across, many people are not too keen on receiving them. This is because these people receive them in their mail too often. According to a study, an average person receives at least 10.8 pieces in a week. In fact, that’s 9.3 pieces more than the personal mail they get in their mailbox.

It’s no surprise then that an average person would be more eager to open a personal mail than an envelope with teaser lines coming from the local grocery store. Once this direct mail stuff reaches their hands, they’re often than not thrown in the trash as they don’t provide any meaning to the recipient.

People are already bombarded with too many advertisements that they learned how to turn them off every time. It is therefore our responsibility to make our direct mail marketing more personal than just a sales pitch. We have to treat our marketing strategy such as brochure printing or notepad printing and notepads as very personal. More than just marketing tactics for our business, we need to produce advertising materials like our notepads to feel more personal and special to our target clients.

How do we do that? By steering clear of these characteristics that make up clichéd and worn-out direct mail marketing:

Avoid sending your direct mail in plain, white envelopes. Okay, this is the most cost effective way of reducing your marketing expense. But putting your ads, even your notepads, in the standard envelopes can only mean one thing to your target clients – your mail reeks of marketing. Don’t give them the opportunity to junk your mail right away. Add flavor to your otherwise plain envelopes. Design something interesting and out-of-this-world and apply it to those white, blank spaces. Make it look more personal and customized. When you do, your clients would feel that you’ve given time and effort into those envelopes, and that would make them feel more special.

Avoid sen ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4328/When-Customers-Steer-Clear-of-Wornout-Clichd-Direct-Mail.php">http://www.buildyourownbusiness.biz/post/index/42/4328/When-Customers-Steer-Clear-of-Wornout-Clichd-Direct-Mail.php</link>
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      <title><strong>Practical Sticker Printing For Business</strong></title>
      <description><![CDATA[Sticker printing can be used in business for many number of practical ways. You can use these custom business stickers to help around your office work and get you more organized with information and equipment. If you want to know how this kind of practical sticker for printing works for a business, below are six great uses of custom stickers for the office.

1.      For file folders – Custom stickers can be of great help with your file folders. Before professional sticker printing, file folder labels and indications were done by hand, hence becoming the slave for the handwriting style. The worse the handwriting, the harder it was to manage file folders. However, now with custom sticker printing, you can place good indicative color stickers into file folders for easy filing and categorizing.  They are a good and fast way to manage your paper files and make sure everyone else understands their meaning.

2.      For equipment tracking – Sticker printing can also help in tracking your equipment at the office or at a work site. By placing company stickers, and reference numbers on all of your equipment you can track down who's got what equipment and for how long. If things go missing or get unorganized, you can at least be rest assured that you know who to look for to get one particular office equipment. Without those equipment stickers, you might not know if that particular item is really from your office or not.

3.      For product tracking – You products can also benefit from sticker printing through product tracking. By adding stickers with bar codes and reference ID's you should accurately know which batch of products go to which person or distribution center. This should really help solve shipping and logistics problems since you can organize everything on paper and have the stickers indicate which product will be sent where. It will take some organized logistical thinking but as long as everything has a label sticker, your problems should be resolved  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4315/Practical-Sticker-Printing-For-Business.php">http://www.buildyourownbusiness.biz/post/index/50/4315/Practical-Sticker-Printing-For-Business.php</link>
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      <title><strong>Go Dress Up Your Catalogs!</strong></title>
      <description><![CDATA[One way to attract attention to your catalog printing is to dress up your printed material. This means making sure that you eliminate any impression that your printed catalogs look a bit dull and naked. When you dress them up, you avoid having marketing collaterals that are not only boring, but also provide you with lackluster results as well.

So how do you revamp your catalog printing to have printed catalogs that gets attention every time? Here’s how:

Include a dominant color to your design. Of course, if you want to make your catalog printing attractive, one best way to do it is to apply color to your design. If you’ve been producing your printed catalogs on plain and white paper, why not include a dominant color to strike your readers curiosity. But bear in mind to choose your shade carefully. Go for a color that works well to convey who you are and what kind of service you provide to your target clients.

Apply a coating to your collaterals. Don’t make your cover look too plain and regular. Instead, apply glossy coating to make your graphics seem more alive. Not only that, but a glossy coating can also improve on the durability of your paper material. Many printing companies offer coating protection in their list of products and services. Whether you choose UV coating or the aqueous one, an online printing company or a conventional printer can give you suggestions depending on your specifications.

Apply texture. Texture to your catalog printing can be applied with embossing or you can choose to work on a different paper material that is either silky smooth or with an uneven and rough surface. Not only do you attract your audience with their eyes, but you also engage their sense of touch in the process.

Put your collateral in a customized envelope and send. If you can’t have them with your cover, might as well employ the services of good custom envelopes to hold your marketing collateral. Not only can you design your envelopes to embody you ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4311/Go-Dress-Up-Your-Catalogs.php">http://www.buildyourownbusiness.biz/post/index/42/4311/Go-Dress-Up-Your-Catalogs.php</link>
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      <title><strong>How Your Menu Can Make a Difference on Your Bottom Line</strong></title>
      <description><![CDATA[Something as plain and simple as your menu printing can make a difference on whether you make a sale or not. It’s true. Although this may be hard to believe, but your menu cover can tell your clients and prospects that you know your stuff. They would see by the way you present your menu printing how much you know about your restaurant business and everything that goes with it.

But this is also not the only factor that will affect the impact that you make with your guests. They would also be looking for impressions that they will be forming when they experience dining in your restaurant. At the very first step that they make when they come in your establishment, they already have that first impression even before they can even sit and scour your menu. This shows then that no matter how good your food is, that’s not the only thing that you sell. In fact, you sell the whole experience of dining.

It’s all about the wonderful food, decorations, ambiance, and great service. It’s the presentation of all these things that can get you a thumbs-up from your guests and lead them to experience a dining pleasure that they can’t stop raving about to their friends.

Hence, you need to understand that in order for you to have a good impression, there should be a good mix of all those factors in your restaurant. Once your guests sit at their tables, they can have the first sense of your food through your menu printing. How would they feel when they get their hands on your menu? Does your list of food match that of your décor, service and even your menu cover? If all these things are consistent to one theme that you’re trying to integrate in your establishment, rest assured that your guests will definitely feel at ease every time.

Basically, the bottom line in any restaurant business is not only the food you provide but also the dining experience you serve your clients and prospects. What impressions do you provide your guests? This can first be seen in your m ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4308/How-Your-Menu-Can-Make-a-Difference-on-Your-Bottom-Line.php">http://www.buildyourownbusiness.biz/post/index/42/4308/How-Your-Menu-Can-Make-a-Difference-on-Your-Bottom-Line.php</link>
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      <title><strong>Doing Your Stickers Yourself: A D.I.Y. Guide</strong></title>
      <description><![CDATA[Need some guidance in home sticker printing? Well, do not worry, help has arrived for you to print stickers. With this “do it yourself” guide to sticker printing, we will show you how to easily design and print your custom stickers even if you do not have any formal training in publishing. The first step that you should know about is the gathering of materials.

Gathering what you need – You may want a simple sticker design, or a complicated sticker design but the first step will still be gathering what you need. It is a good idea to just collect all the possible things you think your sticker design will use. Collect all the images you need in one folder in your computer. With that, try to download the fonts that you want to use as well as small design elements like border types, brushes and textures. You might also want to download a few standard sticker printing templates if you want to produce standard sized stickers.

Making the sticker design – When all the materials you need are ready, you may start with the sticker design. Using your favorite design software, simply put together your ideal sticker design. In my case, I would usually put my sticker template first, and then add in my background image, whatever it is. Next, I place in my main object or symbol in the foreground. I make a few adjustments in terms of cropping and image editing to make it look good, then I move on to adding the small design details that I need. Finally, I put the sticker text message above all the rest. Of course make sure the font is the style you want.

Checking all important elements – Once your main draft is done, do not forget to do a once or twice over with the important elements. Proofreading and layout checking is important so that your stickers won’t have mistakes when you have them printed.  Have the proofreading done by two or three people so that you can cover what another person may have overlooked.

Printing your stickers properly – Finally, once  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4278/Doing-Your-Stickers-Yourself-A-DIY-Guide.php">http://www.buildyourownbusiness.biz/post/index/42/4278/Doing-Your-Stickers-Yourself-A-DIY-Guide.php</link>
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      <title><strong>How To Make Your Door Hangers More Visible</strong></title>
      <description><![CDATA[Visibility is key in door hangers. You want them to be seen as soon as people approach their door. You want your door hangers to stand out and be immediately focused upon. The more visible your door hanger is, the better it is at delivering its information.  It is simple to do this if you know some tricks in door hanger printing. In this article, we will show you a few tricks on how to make your door hangers more visible.

Use size to your advantage – Size is the simplest and easiest thing you can alter to make your door hangers more visible. Just print large door hangers and you should see people go wide eyed at the strange large door hanger at their door knob. It is indeed quite effective and people usually will enjoy the “huge” surprise waiting for them. Of course keep in mind that it should have to be properly large and not “monstrously” large so that people won't get scared with your door hangers.

Use one vibrantly bright dominant color – Color is also something that can get your door hangers more visible. Using one very vibrant color will usual mark a color door hanger for attention. Crisp and bright yellow or orange door hangers will usually do the trick since they are the easiest to see from afar. You can even add some reflective coats on these colors so that they shine and reflect the light.

Make your text stand out – Your text can also be a focal point in making your door hangers more visible. By using attention grabbing phrases like “Attention!” or “Important note!” you can get people to immediately look at your door hangers. You just need to print your text in big block letters with a simple and understandable font and it should be really clear for most people.   Make sure though that the text color contrasts with the background color of the door hanger so that it is clearly seen from afar.

Use unusual door hanger shapes – It is also possible to use unusual door hanger shapes to increase the visibility of your door hang ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4276/How-To-Make-Your-Door-Hangers-More-Visible.php">http://www.buildyourownbusiness.biz/post/index/42/4276/How-To-Make-Your-Door-Hangers-More-Visible.php</link>
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      <title><strong>How To Make Your Marketing Bookmarks Popular</strong></title>
      <description><![CDATA[Making your bookmarks look great and popular is not really a hard task. It is all about imagination, a little bit of customer appreciation and a healthy understanding of how custom bookmarks work. In this article, I will tech you four simple techniques on how to change your marketing bookmarks and make it more popular. First, let us start with the size of the bookmarks.

Bigger is better – As one saying goes, bigger is better, and with bookmarks this can be indeed true. While most people can be satisfied with a simple standard bookmark, large bookmarks will always be something that people can remember and respond to. Large bookmarks are just always visible and whatever marketing message is in them will always be read one way or another just because of its sheer size. That is why it is highly recommended that you increase the size of your bookmarks if you really want to be noticed. Take note however that it costs more to print larger bookmarks and of course some people can be turned off by bookmarks that are just too large.

Strings, Ribbons and Yarn – Besides the use of size as a popularity tool, special accents and features are also the key in making a bookmark interesting and popular. The use of strings, ribbons and special yarn can add texture and personality to bookmarks which goes beyond normal printing. Using different colors and makes of these strings ribbons and yarn can make a bookmark look extremely exquisite, or very functional depending on your taste. Of course, these features also help people in spotting the exact location where the bookmark is in a book. Take note however that you have to specify with your bookmark printer that they need to punch holes into the bookmark for you to place your special accents.

Printing the bookmark in full color – Another sure fire path to bookmark popularity is the use of full color bookmarks. This does not mean that you will use a bookmark with colored paper. This means that the bookmark itself has full co ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4273/How-To-Make-Your-Marketing-Bookmarks-Popular.php">http://www.buildyourownbusiness.biz/post/index/42/4273/How-To-Make-Your-Marketing-Bookmarks-Popular.php</link>
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      <title><strong>Making Great And Popular Calendars</strong></title>
      <description><![CDATA[Do you want a print calendar that looks great and popular? Are you planning some calendar printing for your home or business? Well, in this article I will teach you how to make great and popular calendars for various purposes. There are just a few tricks really in making calendars look great. You just need to adjust your calendar printing practices. Let's start with the size.

Printing big – Size matters in calendar printing. The bigger your calendars are, the better they look and the more popular it becomes. There is nothing like seeing a great big calendar with its great picture. It can really impress people and make them stare. As long as it is big and noticeable, people will always know that it is there and will always understand the message that it represents.

 Using a popular and eye catching theme – Beyond the size, another key to creating great calendars is to use a popular eye catching theme. Of course, it is very easy to just adapt something that is popular already and just translate it into color calendars to capitalize on its popularity. So if western styles or oriental styles of design are getting popular in your end why not use those styles in your next calendar printing. If nature and panoramic images are marketable go for that. If people demand pictures of celebrities, why not give them that? It might not be totally original but it should work in keeping your calendars quite noticeable.

Printing in full color – Color of course is something that is always a part of great calendar designs. So make it your priority that all your calendars are printed in full color. This is best for the calendar images which most will appreciate seen vibrantly with their natural colors.

Printing in durable paper – Of course, to add that subtle sense of authority and expensiveness, you can also try printing in durable high quality paper. Calendars that have thick paper with glossy coatings are always a sight to see. There is always the sense of professi ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4272/Making-Great-And-Popular-Calendars.php">http://www.buildyourownbusiness.biz/post/index/42/4272/Making-Great-And-Popular-Calendars.php</link>
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      <title><strong>The Worst Errors In Printing Letterheads</strong></title>
      <description><![CDATA[Business letterheads are an important part in most office paperwork. In fact, some people are serious enough to invest in professional letterhead printing to bring out the most from their letterheads. In this article, we will teach you about the worst errors in printing letterheads so that you can learn from them and avoid them altogether. Hopefully, that should lead you nearer to your goal of getting the most out of your color letterheads.

No important information – One of the worst errors in letterhead printing is when you do not print any important or relevant information in the letterhead. It is sometimes possible to completely forget all the details on the letterhead while you are preoccupied with its design. While of course the design may be perfect though once your letterhead are printed, the details on it though may not be truly useful.

It is important for a letterhead to display pertinent information like contact numbers, addresses, emails and websites. Your name, the company's name and the office title of the letterhead's source should usually be printed as well. Without these information, there will be no point in printing letterheads. It will just a boring wand simple design element. So please, do not forget to place all the important information that people need on your letterhead.

Not including objects or symbols – Another mistake that some people commit is to not include objects, symbols or actual images. These objects make a letterhead more interesting and sometimes it gives the letter its authority and image. Without it, the paper looks very simple and sometimes, it might look like a fake official letter. So if you have a company logo or same kind of identifying image, try to always use it in your color letterheads.

Lack of proper borders – Proper borders is also an issue in letterhead printing. Lots of people produce letterheads that almost have no space on the top or at the bottom of the page. This is because the letterheads were ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4268/The-Worst-Errors-In-Printing-Letterheads.php">http://www.buildyourownbusiness.biz/post/index/42/4268/The-Worst-Errors-In-Printing-Letterheads.php</link>
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      <title><strong>Giving Off the Best Impression</strong></title>
      <description><![CDATA[You just can’t help but judge people based on your perception of them. Every time you see something you’re going to immediately start making various decisions about them before you have the big picture.
        
Now, none of this is set in stone. All of my first impressions are able to be altered. When someone walks up to me and gives off a great first impression, that doesn’t mean they’re definitely going to get a sale from me. They have to build upon that first impression.
        
Unfortunately, if they give a bad first impression, they’re now going to work harder to get my attention than they would’ve before. I would hope that most of this information is rather well learned for anyone who has spent any decent amount of time in marketing.
        
But here’s the thing I don’t see as much of: a good first impression for a person’s presentation material.
        
Here’s the specific kind of situation I’m talking about. I’m at a conference and someone is getting up to give a presentation. The first thing they do is walk around handing out packets to everyone that covers all of the basics details that they’re going to be going over. Maybe there is a table at the entrance with this material on it.
        
This is the first impression I have of them. When I pick up that packet of information, even though it isn’t the person themselves I’m looking at, I know they made it, and so it becomes my first impression.
        
Those who make good use of presentation folder printing are going to be the ones who make the best impression in this area. The first thing I see when looking down at their information is a well-designed folder with the company name and logo on it. This helps to let me know immediately what company I’m dealing with, along with the kind of extra effort the person put into making sure their information is perfect.
        
The thing about presentation folder printing is that it isn’t particularly expensive, a ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4266/Giving-Off-the-Best-Impression.php">http://www.buildyourownbusiness.biz/post/index/42/4266/Giving-Off-the-Best-Impression.php</link>
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      <title><strong>Should You Do It Yourself?</strong></title>
      <description><![CDATA[These days it’s a lot easier to get high quality designing software than it used to be. Not only is the software more accessible but a lot of it is easier to use than it was in years past. This stuff is being designed with the idea in mind that the everyday person is going to be using them, and so it becomes quite easy to work your way around the software and get something made.

Along with this comes the question of whether or not you should start taking advantage of software like this to start designing various advertisements yourself. The bonus that comes with this is the money you can save by handling it yourself, you become skilled at design, and you can be sure that your designs are more personal for your company, because you’re handling all of it.

The downside to this is that you might not end up with as high quality of stuff. Sure, it looks fine to you, but then you designed it, so you might be a little easier to please than the people you’ll be sending it to.

Given that I don’t know everyone’s skill at graphic design I can’t say that one path is right, because maybe you’ll really take to graphic design and start creating wonderful advertisements for a lot less money.

What I can do is suggest that you practice on the simpler advertisements before moving on to other, larger types. Don’t start out with something like a color brochure printing project and expect to get the best results. Brochure particularly require a lot more elements in order to get the design just right, and probably won’t be best for those who aren’t as experience in design work.

Having someone you know you can trust to run your designs by is another way of figuring out what works and what still needs a little more help.

I’d say though that the best way to get started would be to take a good look at each of the advertisements you plan on going for and view as many samples of them as you can. Find every successful marketing campaigning using them that y ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4265/Should-You-Do-It-Yourself.php">http://www.buildyourownbusiness.biz/post/index/42/4265/Should-You-Do-It-Yourself.php</link>
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      <title><strong>Things You Should Always Put In Table Tents</strong></title>
      <description><![CDATA[Many restaurant owners never really know what exact dishes they want to advertise when they print table tents. For most beginners in using table tents, they usually tend to just choose random dishes and house specialties. While of course this can be good enough for most circumstances, an effective table tent promotional campaign need a little focus on what specific dishes are suitable for the table tent design. As a guide for all you beginners in table tent printing out there, here are the best things that you should always put in your color table tents.

Popular appetizers – One of the first things that you should print in your table tents are your appetizers. This is a great start because most people want to start with an appetizer obviously. So as they sit down in your restaurant, they should already see something that they might be interested in through your table tents. Be sure of course to place in the popular appetizers so that people will see the best thing you have to offer in this category.

Your desserts – Another thing that should be mandatory in your table tent dishes are desserts. Usually most people do not think of dessert at first when they are ordering. It is usually just a minor decision reserved until later. A table tent with a delicious dessert image changes this trend and makes people crave for a dessert early on. That is why table tents are quite effective at getting you extra sales by displaying desserts that usually are not decided upon initially by customers.

New dishes or drinks – Also, you should always print new table tents for new dishes and drinks that you are introducing. For regular customers and new ones a like, a table tent that advertises a “new dish” usually gets attention. New things are usually what people want to try so it is best to cater to this human tradition by giving people the opportunity to do so with your new dishes.

Value dishes or meal packages – Meal packages or value dishes are also an importa ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4257/Things-You-Should-Always-Put-In-Table-Tents.php">http://www.buildyourownbusiness.biz/post/index/50/4257/Things-You-Should-Always-Put-In-Table-Tents.php</link>
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      <title><strong>Addicted To Letterheads: Why I Like To Print Letterheads</strong></title>
      <description><![CDATA[It is really great to print letterheads. Moreover, it is awesome to print your OWN letterheads professionally. There are many aspects of it that can really help you in your personal correspondence, or more importantly it can also help you at work. It has really helped me in my career and I want to share its benefits with you. So here are four facts why I like to print letterheads.

It enforces my Authority:
The main thing that I like about professionally printed letterheads is their ability to exude their authority. Anyone who has received an official letter should know what I am talking about. The first time you see a letterhead, you immediately know this letter is not your common letter. It is from someone or something important so you better pay attention.

The same rules apply to personal letterheads. When I print my own color letterheads and send a letter with it to people, they already know that that letter needs to be respected. Your authority is communicated with the letterhead giving everything you written there credibility and power.

It projects my Personality:
Besides the seriousness of authority though, one great thing about printing letterheads is that you get to project your personality. You can have a nice ultra modern style letterhead to show you are with the times and dynamic. You can also adopt a more classic approach to the design telling people that you are more of a stable and classic person that can be safe to do business with. Whatever type of design you choose, it is easy to establish a business personality with color letterheads. This is great especially if you want to establish a certain kind of reputation in your field.

It promotes my Business:
Also of course, letterheads have the ability to promote your company or your own businesses. Since I use it all the time in sending letters to potential clients and investors there is an added incentive of company awareness when using the letterheads. People reading it will discover the ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4253/Addicted-To-Letterheads-Why-I-Like-To-Print-Letterheads.php">http://www.buildyourownbusiness.biz/post/index/50/4253/Addicted-To-Letterheads-Why-I-Like-To-Print-Letterheads.php</link>
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      <title><strong>Setting Up Your Template: Business Cards</strong></title>
      <description><![CDATA[What goes into a good business card?

Back when the process of printing was considerably more complicated people would often get their batches of business cards printed all at once, and that would be it for the year, if not a few years. This led to people simply expecting you to have a similar card on a regular basis, and rarely saw much change in this.
        
The layout of the cards was also much different, because less could be done. The standard business card is a well-known image in our society, and easily recognizable. This was simply what you did.
        
But these days things have changed. You have the ability to get some very different cards unlike anything other people are doing, and you can get multiple cards printed on a regular basis. Many people change their card every year, if not more, simply so they can hand someone something new.
        
If you’re going to be changing your card this often than you might benefit from setting up some business card templates.
        
What this means is an overall layout that you set up and continue to use with your different cards. The placement of your company name, where you have your contact information, your logo/slogan, and various other pieces of information are the different things you’ll consider with your layout.
        
Also think about both the front and the back of the card. Take the back into consideration with every layout you do. The great part about it is that even if you don’t end up wanting something on the back, you can of course easily not use that part of your layout, whereas if you didn’t design anything you might have to go back later and add it in.
        
Make sure that your business card templates are set up so that you can easily change out information without harming the overall feel of the card. These are going to be meant to have multiple images in them while still looking good, along with different types of designs. If your layout is too specific towards one p ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4237/Setting-Up-Your-Template-Business-Cards.php">http://www.buildyourownbusiness.biz/post/index/42/4237/Setting-Up-Your-Template-Business-Cards.php</link>
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      <title><strong>Don’t Forget Your Message</strong></title>
      <description><![CDATA[Sometimes when I look at the various posters companies have made up I feel as if I’m looking at some kind of experimental art that I just don’t get.
        
I’m not sure what their message is supposed to be, I’m not sure why they chose the images they did, if it’s supposed to be some deep metaphor that’s just going right over my head. Maybe this poster is simply too smart for me to understand, or maybe the company who decided poster printing was the advertising path of choice for them didn’t bother to figure out what would best appeal to their customers.
        
I don’t like it when I can’t figure out what a company does when I look at their poster. I don’t like images that are so obscure or so hard to connect with any service that I walk away scratching my head as to why this poster was even made.
        
I really don’t like having to search all over a poster to even find what the companies name is because they buried it so far into the corner of the paper, and they made the print so small I practically need a magnifying glass to read it.
        
If a message is so hard to figure out I’m not going to go out of my way to decipher it. For any kind of advertising to work it needs to be open and easy to understand. You need to ensure people don’t have to go to any work to get what you’re trying to say, or guess what, people won’t go to the effort.
        
I’m giving my business to companies, meaning they’re trying to appeal to me. I shouldn’t have to work so that they can tell me about their company. It’s there job to work to win me over, not mine to work to figure out their message.
        
I know what causes this: companies spend so much time figuring out how to make a poster that stands out, that they let their message get thrown under the rug. And I do look at those posters. I stop to take them in while trying to understand what they’re trying to understand.
        
But the reason why a company pays for   ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4236/Dont-Forget-Your-Message.php">http://www.buildyourownbusiness.biz/post/index/50/4236/Dont-Forget-Your-Message.php</link>
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      <title><strong>Is it Possible to Print Personal Labels and Stickers at Home?</strong></title>
      <description><![CDATA[The answer to this question is yes. It is quite possible and even very easy to do label printing or sticker printing at home. You just have to have the right tools and know the correct techniques to make label printing easier for you. Do not worry, the steps in doing this kind of sticker printing does not require expert training, and you can easily do it if you are smart and careful about it.

So, as a guide for those beginners in home label printing out there, here are two simple ways to do it in the comfort of your own home.


Using your home computer to create your personalized labels and stickers:
1.      Create your design using imaging software – The first move to creating your stickers at home is to use your own computer to create your labels or stickers. If you are a novice, you can reliably use simple image editing applications like OpenOffice.org Draw or Microsoft Paint to create simple sticker designs. For more advanced users you can try using GIMP or Adobe Photoshop to create more visually stunning layouts.

2.      Setup the proper dimensions and settings – Once your design is complete, remember to set the proper dimensions and color settings in your design. Make sure that you set the length of your designs in the proper inches or centimeter measurements and not pixels so you'll have the proper size labels printed out. Also, if you can try to play with the color hues and brightness/contrast settings to enhance the look and color of your label.

3.      Acquire sticker paper – Afterwards, you should buy some sticker paper at an office supply show. This should be the paper stocks that can handle printer inks and have sticker adhesives on the back side. Make sure that it says “laser printer safe” or “inkjet printer” safe in the label.

4.      Print your personal stickers – Finally, you should be now ready to print your custom labels or stickers. Just stick your sticker paper at your printer and print away. Make sure you cut up  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4223/Is-it-Possible-to-Print-Personal-Labels-and-Stickers-at-Home.php">http://www.buildyourownbusiness.biz/post/index/42/4223/Is-it-Possible-to-Print-Personal-Labels-and-Stickers-at-Home.php</link>
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      <title><strong>Marketing Activities That Are Affordable For Small Businesses</strong></title>
      <description><![CDATA[Compared to a big Fortune 500 company, small businesses are at a disadvantage probably because of their very limited marketing budget and marketing plan. Comparing with these big guys in terms of marketing strategies, they definitely can produce and mount such huge campaigns that people will always remember and be attracted to.

But take heart if you’re a small business. There are advantages to promoting at a small scale. For many small businesses, the business owners are not afraid to try out new things and ideas, hence, they can very well make improvements on their sales growth. Plus, small businesses can measure results immediately as they only have to contend with a much smaller scale of marketing perimeter. Thus, small business owners can already get their feedback quickly.

This is especially useful when sales are down. When that is the case, you definitely would need to try out new things in your marketing activities. On the other hand, when sales are up, a marketing plan prepared will be your best bet to maintain your place.

To help you steer your business to the right direction, here are some helpful tips so you can keep track of your momentum:

1-      Consistently mail your collaterals to your target clients. Even when it’s not the season for giving out greeting cards for example, you can always print a stack for all seasons with the help of your printing company, whether it’s online printing or the traditional one. You’ll surely get noticed when everyone else is marketing with flyers or posters when it’s off season for greeting cards. Let people know of your promos and sales using your cards and send them to your target clients all year round.

2-      Look for guest speaking activities. Be a guest speaker and talk about your business. People are always on the lookout for experts and they would surely appreciate an interesting and informative speaker. You can always check out local bulletin boards and the ads on the local paper for t ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4218/Marketing-Activities-That-Are-Affordable-For-Small-Businesses.php">http://www.buildyourownbusiness.biz/post/index/42/4218/Marketing-Activities-That-Are-Affordable-For-Small-Businesses.php</link>
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      <title><strong>How To Combine Different Table Tents Effectively</strong></title>
      <description><![CDATA[When advertising things using table tents, it is good to vary your table tents a little and combine different types. There are many types of table tents in your arsenal, and some like table tent cards can be more effective in certain situations more than others. In this article, we will show you the roles of each kind of table tent, and how they matter in the bigger picture of your table tent promotions.

• Table tents: The standard workhorse – First off, we go to the standard table tent. The normal table tent is your workhorse for your restaurant or bar. You can put table tents in any location where you are unsure of what advertising item to put on. This is also usually the first batch of table tents that you should be producing since it is very versatile. Try to put these in tables, booths and the bar. For hotels, motels and inns, you can place them in bedside tables, coffee tables and even the room's dresser.

• Table tent cards: Customizable promotions – Now, we have the table tent cards. Table tent cards are table tents that need a certain base for them to stand on. This can be something like a simple metal hanger where you can place the table tent cards that you want. You can place table tent cards at your popular restaurant tables where a lot of people want to seat. It is advantageous to place them there since you might want to change your table tent message periodically throughout the day so that you can change your marketing angle depending on the customer.

• For example, if you get the business crowd at breakfast and the family crowd at lunch, you can switch your table tent cards easily around “brunch” from single specials to group meals. This should give you a nice dynamic marketing element that should make it easier for you to sell extra things to your customers.

• Theme table tents: For special occasions – Of course, it is also a must to have some special theme table tents ready for special occasions. For example, when valent ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4217/How-To-Combine-Different-Table-Tents-Effectively.php">http://www.buildyourownbusiness.biz/post/index/42/4217/How-To-Combine-Different-Table-Tents-Effectively.php</link>
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      <title><strong>How to Cut Costs on Letterhead Printing</strong></title>
      <description><![CDATA[If you feel the crunch then the more reason why you should find ways to cut your expenses. However, a tight budget does not mean that you can’t have letterheads for your business. There are several things you can do to reduce your expenses in letterhead printing.

Read the following tips on how you can cut costs on your letterhead printing:

Get rid of your graphic designer. More often than not, the fee for your graphic designer eats a big chunk out of your budget so the best way to cut down on costs is to sack your designer. So how would you be able to do your project then? Do it yourself.

Yes, graphic designers are trained to create visually appealing letterheads than can communicate your company’s image. They do this by getting to know your company, its products or services or its public image. But why do you have to engage them when you yourself know what image you want to project? Hence, there is no better person to design your letterhead printing than you.

Sure, you know what image you want to establish but you do not have any artistic ability, read on and learn the next tip.

Consider templates. Many websites offer letterhead templates with fixed layouts. There are many sites that offer tutorials on how you can design a letterhead for your company. Templates are provided and all you have to do is to customize these templates to suit your company. If you do not want to use the templates, you can get ideas from them. Play around and try your own creativity. Explore the different fonts, colors and layout.

Settle for less quality paper.  Low end papers are likely to tear, wrinkle or smear but it doesn’t mean that you have to settle with this. Instead, choose linen or fiber-stone stock. They're of higher quality and tend to be more affordable. Remember to compare a variety of stocks, and don't settle for anything less.

Use standard colors. Select standard colors for your letterhead printing. Customizing the color of the ink can drive up the ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4201/How-to-Cut-Costs-on-Letterhead-Printing.php">http://www.buildyourownbusiness.biz/post/index/50/4201/How-to-Cut-Costs-on-Letterhead-Printing.php</link>
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      <title><strong>How Do You Make Money With Marketing?</strong></title>
      <description><![CDATA[Basically, you’re in business because you would want to make money. Let’s face it. Business is about getting customers to buy your products and services, and then have the profits. More often than not, you are in business because you would want to earn more than anything else. So marketing can help you promote your business and your products.

On the other side of the coin however, is the need for you to also serve your target market. For how can you generate customers to your business if you can’t give your target clients what they need? Even if you keep on telling them what your company is all about, you can’t get them interested unless you give them what they want – the benefits. Promoting your business then is about serving your market. When you reach out to your market audience, you need to remember to intentionally look for that specific problem which you have a solution for. If you can give your target clients this, you can then attract more clients to your business and increase your profits at the same time.

Here then are simple ways you can market effectively so you can get customers and earn your profits as well:

1-      Use your marketing strategies to establish your niche. This way, you will be able to serve your target clients effectively that you can have all the clients you could ever need. This means then that you need to find the most appropriate marketing collateral for your marketing strategy. Be it brochure printing or letterhead printing and letterhead printing, the bottom line is to have your marketing tools to effectively reach out to your target clients so you can generate as many as you can to achieve success in your niche.

2-      Be open-minded. Don’t just stick to those people who are in need of your products and services. Try to branch out and attract also those that may seem to be impervious to your offering. You will never know who might just be in need of your services unless you also reach out to them.

3-    ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4173/How-Do-You-Make-Money-With-Marketing.php">http://www.buildyourownbusiness.biz/post/index/50/4173/How-Do-You-Make-Money-With-Marketing.php</link>
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      <title><strong>Creating Business Cards for Higher Results</strong></title>
      <description><![CDATA[Before designing and printing your business card, you may want to know the reasons that clients retain them. Just because someone you have met seemed eager to receive your card does not necessarily mean that they will contact you. Often, prospects keep business cards without having any intention of contacting you in the near future. Some people just like to have them around because they may one day need your services. Others may already have your card but need a new one for updated information or you provide a product or service that they need. Sometimes your new acquaintance may be passing your card to their friend who has been looking for the products you provide. Often, people keep business cards because they contain useful or even simply interesting information.

Avoid assuming that everyone who willfully receives your business card printing i s a future customer. Instead, take action and design your card for reaching even those who may only receive your card from a friend, rather than from you personally. Make your card stand out from any other competitors' by making your company brand clear. Include a tag that tells why you are better than the rest. Use a unique feature such as plastic instead of paper or rounded edges instead of square. Utilize the entire space on your card by including more information on the back. You may want to list the benefits of your services or products or provide quotations from happy customers. Lead prospects to the next move with the offer of a free gift, free estimate, or a discount if they go to a website, call a number, or any other specific action. A list of emergency numbers or even a three-month calendar may encourage potential clients to keep your card around, which puts your logo in their sight and promotes your company to others who may see it. 

Creating custom business cards that appeal to a number of potential customers is important for expanding your client base. So keep in mind the various reasons that people keep ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4165/Creating-Business-Cards-for-Higher-Results.php">http://www.buildyourownbusiness.biz/post/index/50/4165/Creating-Business-Cards-for-Higher-Results.php</link>
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      <title><strong>Don’t Let Your Message Get Stale</strong></title>
      <description><![CDATA[I can only hear the exact same thing said to me so many times in the exact same form before I just get tired of hearing it.

Yeah, a company might have a good deal, and they might send me a postcard every month telling me they have a good deal. I get the message, and I understand they have a good deal, but I don’t always care anymore once the message has been understood because there just isn’t enough variety in how it’s being said to me.

Good marketing is about getting people interested in your company. How many times can you watch a movie or show over again before you just kind of get sick of it? I might even really like the movie the first time I saw it. I’ll enjoy it the second, and the third, but by the four, fifth, six, and so on, I’m losing interest. Then the day comes when I’ve grown to dislike it.

What makes this sad is when the original message was good. A company came up with a knock out postcard or great looking brochure, but because they tried to ride on it for too long the message became stale and lost its impact.

The message here is to make things interesting. Custom printing should be your best friend and provide you with a long list of possibilities. If you aren’t looking at them than you aren’t likely to come up with anything new or unique.

And you don’t always have to find something completely new. While a never before seen style of marketing can do wonders to promote a company, it also carries risks. My point here isn’t to say you should avoid innovations in marketing, but instead to point out that custom printing doesn’t always have to be something never seen before.

You need to vary up what you do with your marketing, not necessarily what everyone else is doing as well. If you want to branch out into uncharted territory by all means, do so, but if you want to stick to the tested and proven successful marketing, you’ll still be improving your sales so long as you’re adding a new twist to what you’ve d ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4164/Dont-Let-Your-Message-Get-Stale.php">http://www.buildyourownbusiness.biz/post/index/50/4164/Dont-Let-Your-Message-Get-Stale.php</link>
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      <title><strong>Utilizing a Grid in Newsletter Printing</strong></title>
      <description><![CDATA[A newsletter has many purposes and is used by many organizations. Clubs use newsletter printing for updating members on events, projects, and providing educational articles. Businesses connect with customers or employees with newsletters by including success stories, information on new products, and articles on utilizing products. Although newsletters may vary greatly in content, one element that they have in common is the use of a grid.

Many people who receive a newsletter do not have the time to read the entire contents. A grid helps to break up the information for easy skimming. The layout of a novel, in contrast, is only conducive for reading in its entirety, which is fine because this is the purpose of a book. The purpose of a newsletter is to connect with the audience on a regular basis so that they feel involved in and a part of a community. Organizing the text and images into a more readable layout allows even the busiest member or consumer to feel that connection, even if for a brief 5 minutes. That 5 minutes can do a lot for encouraging more involvement from employees when they scan over the success stories.

A newsletter usually contains two to five columns. How many per se does not necessarily matter; what matters is that the text is readable and the images can be positioned either above or beside the information to which they are related. Often, newsletters that contain many short articles utilize more columns, while longer articles can be skimmed easier when broken into two-column grids.

Grids provide many opportunities within newsletter design. One key to effective grid use is to include headers and subheaders for the text. Another technique is to place the photography comments directly below or beside the picture in a separate grid from the article. To save space, many newsletters place the table of contents in the far left column on the front page. Although grid consistency is important for easier reading, some designers choose to break up t ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4154/Utilizing-a-Grid-in-Newsletter-Printing.php">http://www.buildyourownbusiness.biz/post/index/42/4154/Utilizing-a-Grid-in-Newsletter-Printing.php</link>
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      <title><strong>All About The Product</strong></title>
      <description><![CDATA[What do you market or promote to your target clients? Isn’t it that what you promote is how wonderful your product or service is? You would want your target clients to know that you have the miracle drug that can cure any illness – or something to that effect. Hence, your marketing collaterals such as your flyers, print brochures and even your greeting card printing need to effectively advertise the benefits that your offer can give.

Clearly, it’s not all about your marketing campaign. And more often than not, it’s also not about your design and print in your flyers or custom greeting cards. What gets the attention of your target clients is your excellent offer – your product.

This is what many marketers and designers forget: they fail to understand the importance of the product itself. How can you market your business if you have a failed product or service? How can clients buy from you if from the very start you don’t have anything to offer that is of value to them? No matter how breathtaking your marketing campaign in your greeting card printing for example, your product would be the very thing or item that would keep you in business. If you don’t have anything great to offer then you have another think coming.

So what’s in your product? Can it solve a particular problem or issue? Or your product or services just like any other item in the market that you only add to the clutter and confusion? Is your product one-of-a-kind?

If you want to keep going and growing, you need to have a product that has the potential to be number one in the market. How can you do that?

By having a strong and solid personality to lead your business. Every success story in business has always been lead by industrious and strong people who believe in what their business can offer. Oftentimes, these persons have unwavering faith in their products that’s why they can invest all their resources in making their target clients know about their products.

And  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4141/All-About-The-Product.php">http://www.buildyourownbusiness.biz/post/index/42/4141/All-About-The-Product.php</link>
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      <title><strong>You Have To Market Even During the Economic Crisis</strong></title>
      <description><![CDATA[Don’t make the economy an excuse for you not to market your products and services. During these trying times, you don’t have any reason not to promote your business with collaterals even with door hangers or custom door hangers. Now is precisely the right time for you to spend on your marketing activities so you can steal even the customers of your competitors’ right under their noses.

Without marketing, your business’ sales can become stagnant without clients coming in to buy your products. By providing a well planned and implemented marketing strategy, you have more chances of gaining new clients to the fold and even getting those clients that your competition has. The marketplace is fair game as one expert marketer would say. Thus, you can get new clients regularly even when your competition loses them by the minute.

It is therefore possible to market even if you allocate a smaller amount this time to your marketing budget. While your competitors are putting their marketing activities on hold, you’re the one attracting clients and prospects and might even end up with the whole lot. This means a bigger market share that you can very well have even after the economic crisis is over.

So how do you market on a budget?

By getting back to the basics.
Hard work, hope, passion, and a strong ambition to succeed – these are the qualities that made you persevere until now. Your business has these qualities as foundation that drove you to develop into something big. So go back to what you believed in when you were just starting your business. Share your vision and passion with your colleagues and clients. Work hard and enjoy it. Then engage your clients and prospects in the same beliefs through your marketing efforts. When you think, breathe and talk like a winner, you’ll definitely look like one to your target clients.

By taking care of your loyal and satisfied clients.
It’s not enough that you get new clients everyday; you also need to take ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4132/You-Have-To-Market-Even-During-the-Economic-Crisis.php">http://www.buildyourownbusiness.biz/post/index/42/4132/You-Have-To-Market-Even-During-the-Economic-Crisis.php</link>
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      <title><strong>Discovering The Power Of Rack Cards And Sales Sheets</strong></title>
      <description><![CDATA[The promotional power of rack cards and sales sheets are little known. The typical corporate arsenal of promotions are usually brochures, posters and catalogs, but never the obscure rack cards and style sheets. I am here to tell you that those alternative promotional materials are a lost opportunity that you must take. Rack cards and style sheets both have special benefits that can be really useful for product promotions. Below are a few quick facts that should convince you of this.

The advantages of Rack Cards – Rack cards are basically small one page brochures that are usually placed on racks in lobbies and counters. Most of them have the following advantages:

Easily printable – The first advantage of rack cards is that they are easily printable. Unlike brochures which need to be folded, rack cards suffer from no such limitation. You just print rack cards as is with its current dimensions and you can deploy them already. Besides that however, rack cards are pretty cheap to make since it only has one panel instead of three or more like brochures. Printing quotations are usually cheaper for rack cards than for full color brochures. So all in all it is a very easily printable promotional material.

Mobile promotions – The second advantage of rack cards is its mobile nature. Since it is very small and easily carried, you can deploy them quickly to a myriad of locations. You can place them in brochure racks at the airport, open spaces at the lobby counter or even at other public places like the bus station or community billboard. As long as your rack cards have a nice area to be dropped off, you can basically have your rack cards promote your products everywhere.

Quick read – Finally, rack cards offer a quick and fast read for your readers. Usually its content is more concise and direct to the point. It should not use very flowery words and are usually direct about telling their marketing messages. So for people on the go, this is the perfect promoti ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4131/Discovering-The-Power-Of-Rack-Cards-And-Sales-Sheets.php">http://www.buildyourownbusiness.biz/post/index/42/4131/Discovering-The-Power-Of-Rack-Cards-And-Sales-Sheets.php</link>
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      <title><strong>What You Should Know About Envelopes</strong></title>
      <description><![CDATA[Many organizations have been using envelopes to send their correspondences to their colleagues, clients and prospects. Envelope printing is one of the primary operations that many businesses indulge in, from standard business and letterhead envelopes, to tear-resistant mails and large manila envelopes.

However, with the onset of digital technology, there are many cases that envelope printing is not anymore necessary for sending letters and correspondences. There’s the email for that, not to mention that some of the collaterals such as brochures and newsletters can be designed as self-mailers hence, you don’t need envelopes for them.

But on the few occasion that you do need envelope printing for your business, here’s what you should look for when buying your mail accesory:

-       Buy envelopes that can be recycled and re-used. This saves money and reduces environmental waste. Many envelopes can survive the rigors of mailing that they can be used again as return mailers for your recipients.

-       Look for post-consumer recycled content. This means buying those that have more chances of the users being able to recycle them. They are mostly the standard white or light-colored envelopes that pass recycling guidelines.

-       The Federal government provides for acceptable standards for buying envelopes: they must be 30% post-consumer content for white wove; 10% to 20% for white or colored Kraft and manila envelopes; 10% again for unbleached Kraft; and 25% to 35% total recycled plastic content plus at least 25% post-consumer content for plastic ones.

-       Costs between virgin and recycled-content envelopes differ based on the ordered quantity, size and style, as well as the source of the material. If you want to get the most put of your budget, you have to shop around and look for the envelope that would be appropriate to your needs.

-       #10 Business size envelopes are cheaper than recycled ones especially if you’re going to order in ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4126/What-You-Should-Know-About-Envelopes.php">http://www.buildyourownbusiness.biz/post/index/42/4126/What-You-Should-Know-About-Envelopes.php</link>
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      <title><strong>Marketing for the Short Term and the Long Term</strong></title>
      <description><![CDATA[If you want to have consistent sales throughout the year while growing your business, you need to do some short term and long term marketing. Short term marketing usually make sales increase, but the increase only lasts a little while. Long term marketing keeps your sales steady and gives you that constant customer presence that you need to keep your doors open.

To market your brand and product consistently you must use short term and long term marketing strategies to keep consumers thinking about your brand all the time.

If you’re not sure what constitutes short term and long term marketing, read on.

Short Term Marketing Strategies
Mentions: If you can get your product mentioned in a forum, newspaper article or on some kind of television news program, your Web site traffic and sales could soar for a week or so. These are the hardest type of marketing strategies to employ, because you don’t have much control over the occurrences. Having someone on board to write good press releases to get you news coverage is your best bet.

Discounts: Direct mail campaigns that offer coupons or discounts for a limited time can generate immediate product interest. It’s important to use these types of discounts in moderation because long-term sales can be affected by customers waiting for the next sale or coupon to come along. You can still use direct mail; just make the message more long-term, meaning you’re using postcards and brochures to remind consumers about your product, or to introduce your new product.

PPC: Pay-per-click advertising online is an easy and fast way to garner product interest. Of course, it can also be the most expensive. And, when your budget is used up, your ads end. The good thing about PPC is that you can drive targeted traffic to your Web site, which can result in new customers who return to your Web site to buy your product after your paid ads have expired.

Long Term Marketing Strategies
SEO: Search Engine Optimization is one of ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4119/Marketing-for-the-Short-Term-and-the-Long-Term.php">http://www.buildyourownbusiness.biz/post/index/50/4119/Marketing-for-the-Short-Term-and-the-Long-Term.php</link>
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      <title><strong>Things You Should Know About Whole Sale Printing</strong></title>
      <description><![CDATA[Wholesale printing is the best way to print a lot of things while saving money in the process. Also, for many traditional and online printing services, wholesale printing is always the recommended method for most clients since it is a faster process overall, eliminating the need for possible reprints in the future. However, before you undergo wholesale printing, you must know a few important facts about it.

Traditional more than digital – One important thing that you should know, is that wholesale printing is better applied to printing services that use more traditional methods of printing like offset printers. Offset printers typically use a design plate as a basis for the mass production of prints. The design plate represents the initial major cost of the printing with the inks as the succeeding cost for each print piece produced after. That is why wholesale printing usually gets cheaper per piece as the order get larger.





With the advent of digital printing however, this has changed. For digital printing, the ink is the only major cost, and it will cost the same whether you have a bigger order or not. That is why if you notice correctly, some digital printers out there only offer a minimal discount in wholesale printing while large offset printers can offer bigger ones. So keep those thoughts in mind as you search for the printer for wholesale printing.



Not all wholesale orders get you savings – Another thing that you should realize is that not all wholesale orders will get you the savings you want. Depending on the prints that you are producing, the savings per piece of the order can be negligible. If you crunch the numbers right, you may only be able to save a fraction of a cent per piece which is hardly something to be happy about. If you plan on a changing your designs often, such as the case with advertising materials then wholesale printing becomes impractical since you will not save any significant amount of money and you will print ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4117/Things-You-Should-Know-About-Whole-Sale-Printing.php">http://www.buildyourownbusiness.biz/post/index/42/4117/Things-You-Should-Know-About-Whole-Sale-Printing.php</link>
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      <title><strong>7 Majors Things That You Need In Creating Custom Calendars</strong></title>
      <description><![CDATA[Creating custom calendars is easy as long as you have all that you need for calendar printing prepared. By preparing everything that you need early on, you can expedite the calendar printing process. You can minimize the appearance of problems, and basically have a better and even fun experience in creating your custom calendars.

However, if you do not know what exactly you need to prepare in creating custom calendars then you are at a loss. Luckily for you, this guide will teach you about the seven major things that you need in creating custom calendars. So read on below and learn.

1. Properly defined goals – The first and probably most crucial thing that you need in the creating of custom calendars is to properly define your goals. This might not be a tangible thing per se, but it will define everything that you will do for calendar printing. You have to clearly spell out what your calendars should accomplish. Should they be commemorative calendars that remind people of something? Are they advertising calendars that promote a business or event? Are they direct sales calendars made just to make money? Or are they personal custom calendars made as gifts? Once you define these goals perfectly, you should know how to go about doing the other steps in calendar printing already.

2. Calendar theme and concept – The second thing that you must have in creating custom calendars is a specific calendar theme and concept. You cannot start a calendar layout without deciding for yourself what theme you calendar has. Will it be a landscape theme with landscape pictures? Will it have models dressed in certain costumes? Will you show only events? Animals? Men? Women? By deciding on your specific theme early on, you can direct your efforts accordingly to the right production of material. So pick the one you most like and get ready for the design.

3. Calendar template – The third thing that you will need is a calendar template. As you may undoubtedly know, not all y ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4108/7-Majors-Things-That-You-Need-In-Creating-Custom-Calendars.php">http://www.buildyourownbusiness.biz/post/index/50/4108/7-Majors-Things-That-You-Need-In-Creating-Custom-Calendars.php</link>
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      <title><strong>Three Key Areas In Proper Menu Printing For Restaurants</strong></title>
      <description><![CDATA[The success of your menu printing all comes down to three key areas. It is these three major aspects that you must always center your attention on to ensure that all the elements of your menu printing translates into a better and more effective menu for business. In this article, I will share with you important information about each of these elements and how to effectively aim them for success.

The design of your menu
The first key area in menu printing, and perhaps the most noticeable that you must focus your attention on is your design. This may sound really simple, but it is in fact the important aspect that can attract or turn off your potential customers. People can judge a whole restaurant by the menu design alone. If your menus look cheap, or look unauthentic, that is how they will view your whole restaurant as well. There are a lot of times when people just leave and try another restaurant just because they think the menu isn't really what they expect.

So, it is vitally important that you design your menus as expertly as you can. If there is money available, have a professional layout artist create your menu designs for you. Have him or her take pictures and present all your dishes in the most delicious way possible. Always aim for that professional and authentic effect, really emphasizing that you are an expert in preparing the type of cuisine that your restaurant services. Aim to impress and overwhelm with your design and your menu printing will pass the hurdle of first impressions.

The descriptions of your menu items
The second key area in menu printing is the actual text in your menu. This basically refers to the descriptions of your menu items. In this aspect, you cannot just list down your menu items. Customers always appreciate it when you also list down the ingredients for each menu items, and at times it is also good to discuss how each of the items are cooked. This makes them visualize how the food is cooked, and more or less imagine ho ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4105/Three-Key-Areas-In-Proper-Menu-Printing-For-Restaurants.php">http://www.buildyourownbusiness.biz/post/index/50/4105/Three-Key-Areas-In-Proper-Menu-Printing-For-Restaurants.php</link>
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      <title><strong>Helpful Tips to Get Good Overnight Printers</strong></title>
      <description><![CDATA[There would be times that you would need a super fast, overnight printing service as well as same day turnaround. When you do, just bear in mind these helpful tips to save on costs:

Go online.
Many, if not all, printers who specialize in overnight printing can be found online. The Internet is your best buddy when you need to find these companies quick, as well as have somebody do it cost-efficiently. As most rush print jobs entail higher costs, not all of these print providers have very steep prices. Just go online and Google words such as overnight printing, same day turnaround, and printing overnight, and you can already have a wide list of providers that can provide you with the service you need, according to your budget.

Choose wisely.
As there would be many printing companies you will find online, you have to choose wisely when looking for the best provider for you. Anybody who has a laser printer and can put up a website can already call himself or herself a professional printer. So be wary of these fly-by-night providers posing as experts. One rule in online searching is to look for the results in the first three pages only. This way, you have higher chances of getting the most popular and reliable online printer as many clients have already checked their websites.

Look for good reviews.
Again, it’s easy to be fooled by so-called professional printers online. To ensure that you have the most reliable and trustworthy provider, you can always check on reviews and opinions online. There are forums and blog sites that can help you find out whether your choice is one that can provide you with the marketing tools you will need. Whether they’re good or bad, or even in between, you’ll definitely find out about it online.

Look for wholesale prices.
You can always have discounts and special prices if you order wholesale. Whether you do it online or with a traditional printing company, wholesale orders can help you save on your budget. Look especia ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4095/Helpful-Tips-to-Get-Good-Overnight-Printers.php">http://www.buildyourownbusiness.biz/post/index/42/4095/Helpful-Tips-to-Get-Good-Overnight-Printers.php</link>
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      <title><strong>What Constitutes Custom?</strong></title>
      <description><![CDATA[Variety in marketing always leads to the best results, but sometimes you just don’t want to change from the type of advertising that you’re using. If direct mailing has gotten you the best results than why drift away from it? But combined with this is the need to give people something new and interesting, which is where the idea of customizing your marketing comes in.


But what really makes for custom postcards? What can you change about them to get away from the basic structure while still benefiting from the direct mailing and the other qualities that make postcard printing work? 


I don’t intend to list every way you can customize your color postcards, because the list is limited by your imagination, but I will throw out a few possibilities to hopefully get you started.


Ever considered having a postcard newsletter? To pull this off you start sending out postcards with one to two articles written on them. The articles will deal with various subject matters about your company or products. Take all the things you would normally put in a newsletter, but now you’re dividing them up and releasing them over a longer period of time on your postcards.


One you get people interested in your postcard newsletter they’ll start to pay closer attention to all of the postcards you send them, increasing your rate of success on your other postcard printing orders as well. 


The next way is by finding some kind of visual flare you’ve never used before. I’m afraid I’m a little limited in the specifics here because each industry gives people a different possibility, and the best kinds of visuals will be directly linked in some way to your industry. I would suggest trying to find some kind of stylized images that can connect to your company, and send them as custom postcards meant to increase awareness of your brand name.


Lastly, you can alter the size of your postcard. Doing so will certain impact the cost of mailing them, but this cost won ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4038/What-Constitutes-Custom.php">http://www.buildyourownbusiness.biz/post/index/50/4038/What-Constitutes-Custom.php</link>
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      <title><strong>Straightforward Tips In Writing For Invitation Printing Effectively</strong></title>
      <description><![CDATA[Have you been tasked to write the message for invitation printing? If you are then there are probably two things you are feeling right now as you research on how to do it. Either you do not want to write invitation messages and want to get through it quickly, or you actually love writing messages for invitation printing but do not know how to start. Well, whatever the case, you have come to the right page. In this article I will give you a few straightforward tips on how to write your invitation messages effectively without sounding like it was taken out of a greeting card. In this regard, there are four things that you need to remember.

1. Establish an appropriate tone in writing – To start off your invitation writing, you might probably want to establish the tone you want. Do you want to be formal in your invitation or maybe you want it more casual. Is it a friendly invitation for family and friends? Or is it a formal summons or official notice to attend? This tone will really set your direction in writing so make sure you decide on the right tone that you want. Once you do have a tone in mind however, you must stick with it from start to finish to be consistent. So pick your tone well.

2. Make it unique and avoid the cliché – With that writing tone in mind you should more or less have a good guideline for writing. As an extra advice in writing the content, you may want to avoid writing in clichés. Using lame old sayings and maxims only makes invitations sound corny and boring. You will never really encourage people to go to your event, or at least they will not be excited about it if you use the same old messages that invitations use.

Instead of doing it like that, why not write a new and unique message from the ground up? Write a message that is straight from the heart, encouraging people to share with you that blessed or important event. You don't have to quote other people or things. Just write in plain English what you want to say. Sometimes be ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4028/Straightforward-Tips-In-Writing-For-Invitation-Printing-Effectively.php">http://www.buildyourownbusiness.biz/post/index/50/4028/Straightforward-Tips-In-Writing-For-Invitation-Printing-Effectively.php</link>
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      <title><strong>Is There A Need For You To Have Unusual Business Cards?</strong></title>
      <description><![CDATA[Business card printing, whether it’s expensive or cheap business cards, can help you get instant attention for your business. More so if you have unusual business cards that can provide you the capability to turn your otherwise dull cards into client magnets so you can generate more leads to increase your profits. Having an unusual business card can provide you the potential to show your clients and prospects that you’re a cut above the rest.

But do you think unusual business card printing is the right strategy for you? Do you think a magnetic business card is your best choice or a glossy brass card can get you more attention? What can work well with your message? Can your unusual business card help you achieve your goals for your business?

Here are some of the advantages and disadvantages of having an unusual business card to help you decide the kind of business card printing that would be appropriate for your needs:

Definitely, an unusual design for your business card can help you attract attention. You’ll surely stand out among the sea of blacks-and-whites. In addition, an unusual business card, especially with a picture in it, can make an instant impact – a positive one at that. As they say, if you can’t get them with your smile and appearance, you might as well rely on your business cards to do the job for you.

The downside to getting an unusual card is that most if not all are very hard to keep. You can’t put a star-shaped wooden card in your pocket, can you? Not only is it uncomfortable, but it’s too much for your pocket to hold. Imagine getting yourself pierced every time you take a seat. Also, most business card holders can only fit a standard rectangular shaped card inside their slots. This will cause a problem later on when you’re looking for the card and you can’t remember where you put it.

Next, a card with an unusual design often is printed on durable materials that last longer even if you accidentally spilt your water  ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/50/4017/Is-There-A-Need-For-You-To-Have-Unusual-Business-Cards.php">http://www.buildyourownbusiness.biz/post/index/50/4017/Is-There-A-Need-For-You-To-Have-Unusual-Business-Cards.php</link>
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      <title><strong>When Printing Your Collaterals, You Need To Ask Questions</strong></title>
      <description><![CDATA[Printing you collaterals such as your custom bookmarks entail a lot of questions not only on your part but from your bookmark printing provider as well. The answers given will determine the final output of your project. And for those who have been in the business for quite some time now knows that what you asked and what you get in the final stages may not be the same.

Indeed, your custom bookmarks for example may be great when you were talking to your bookmark printing provider at the first; but you might just be surprised that what you asked for is not what you wanted. And the worst part is that you have to be satisfied with it and pay for the whole lot.

The right output depends on the right requests. The outcome of your project depends on the stage when you had your quote made. This is because that is the time when you give your final specifications to your printer. Your bookmark printing can be whatever you want it to be if you can be clear from the very start with your requirements.

One of the things you need to thresh out with your printer is the size of your finished output. For an easier time of having the most cost efficient price for your project, you may stick with the standard paper sizes. The good thing about this is that most printers have these sizes already in their shops so they won’t have to cut the paper to a specific size. You’ll also be asked the number of pages of your collateral. The number of pages you have determines the ‘side’ in your final size.

Your printer will also ask about your colors – whether you want full color or pantone. Your final costs will depend on how much color and ink you apply to your collaterals. For a more special look, you can go for a specific pantone with extra costs.

Finally, be sure to be specific on how your provider should do the finishing. There is laminating, spot UV varnish, or even a foil block to enhance the final output of your project. You can also specify embossing to add that ext ..]]></description>
      <link rel="alternate" type="text/html" href="http://www.buildyourownbusiness.biz/post/index/42/4016/When-Printing-Your-Collaterals-You-Need-To-Ask-Questions.php">http://www.buildyourownbusiness.biz/post/index/42/4016/When-Printing-Your-Collaterals-You-Need-To-Ask-Questions.php</link>
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      <title><strong>Layout Tips For Custom Envelopes</strong></title>
      <description><![CDATA[You may think that envelope printing can only be done in one style and one layout, but that is wrong. When you print custom envelopes, there are a couple of good looking layouts that you can use to make your envelope printing designs more creative and effective as well. As a guide to you, I will share with you six of my best styles for custom envelopes.

• The header style – The header style is a fairly common layout but it is still very effective. In this type of layout you have your design elements found on the top of the envelope where the opening flap is on one side, and the sender address on the other side. The header style functions much like letterhead and you can put in the company logo and other important details on that header. The advantage of this layout is that the design details like the logo and some text will easily be the first thing to be noticed. Most people usually read the sender line in the top part of the envelope first. So if you place any extra messages and impressive images on that line, your readers will definitely notice it.

• The footer style – The opposite of the header style is the footer style. This layout basically locates the major design elements of the custom envelopes on the bottom part of the envelope that does not have the flap. This is a fairly simple layout that “half frames” the name of the receiver of the envelope adding some focus into it.

• Header-footer style – For a full frame format, you can use the header-footer style. This basically means that the you have a header design on the top of the envelope, and a footer design on the bottom. This method fully frames the addressee of the envelope emphasizing it. This style is of course more impressive than the first two layouts, though sometimes printing services charge full color printing already when this happens.


• The dipped envelope – Another design layout that is quite interesting for custom envelopes is the “dipped envelope” These a ..]]></description>
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