Glenn Harrington is the Principal Consultant of Articulate Consultants Inc. Since 1996 he has specialized in consulting on authentic key messages as the basis for effective marketing, brand management, and client loyalty. <a target="_new" href="http://www.articulate.ca/">www.articulate.ca/</a> http://www.buildyourownbusiness.biz/author/index/480/Glenn-Harrington.php Glenn Harrington is the Principal Consultant of Articulate Consultants Inc. Since 1996 he has specialized in consulting on authentic key messages as the basis for effective marketing, brand management, and client loyalty. <a target="_new" href="http://www.articulate.ca/">www.articulate.ca/</a> - Latest business news & management advice on how best to build your own business - Free, independent business articles on Strategy, eBusiness, Change Management & much, much more. en http://backend.userland.com/rss092 Tue, 07 Sep 2010 12:33:27 +0000 admin@buildyourownbusiness.biz admin@buildyourownbusiness.biz <strong>What Problem Do You Solve?</strong> http://www.buildyourownbusiness.biz/post/index/50/5034/What-Problem-Do-You-Solve.php <strong>Loyalty Without Bribery</strong> http://www.buildyourownbusiness.biz/post/index/50/4930/Loyalty-Without-Bribery.php <strong>Words Matter</strong> http://www.buildyourownbusiness.biz/post/index/33/4806/Words-Matter.php <strong>Value, Efficiency, and the Billable Hour</strong> http://www.buildyourownbusiness.biz/post/index/57/4800/Value-Efficiency-and-the-Billable-Hour.php <strong>The Elevator Speech That You Whisper</strong> http://www.buildyourownbusiness.biz/post/index/33/4723/The-Elevator-Speech-That-You-Whisper.php <strong>Authenticity Rules: A Reality Check for Creative Advertisers</strong> http://www.buildyourownbusiness.biz/post/index/50/4696/Authenticity-Rules-A-Reality-Check-for-Creative-Advertisers.php <strong>Questioning the Billable Hour part 3: Seven Industries</strong> http://www.buildyourownbusiness.biz/post/index/57/4641/Questioning-the-Billable-Hour-part-3-Seven-Industries.php <strong>Questioning the Billable Hour part 2: The Carpenter’s Invoice</strong> http://www.buildyourownbusiness.biz/post/index/57/4640/Questioning-the-Billable-Hour-part-2-The-Carpenters-Invoice.php <strong>Questioning the Billable Hour part 1: The Sketch Artist</strong> http://www.buildyourownbusiness.biz/post/index/57/4639/Questioning-the-Billable-Hour-part-1-The-Sketch-Artist.php <strong>Key Message Blunders - Part 3: Promoting Features Not Compelling Benefits</strong> http://www.buildyourownbusiness.biz/post/index/50/4625/Key-Message-Blunders--Part-3-Promoting-Features-Not-Compelling-Benefits.php <strong>Key Message Blunders - Part Two: Over-promising</strong> http://www.buildyourownbusiness.biz/post/index/50/4617/Key-Message-Blunders--Part-Two-Overpromising.php <strong>Key Message Blunders pt 1: Presumptuous Use of "Your"</strong> http://www.buildyourownbusiness.biz/post/index/50/4592/Key-Message-Blunders-pt-1-Presumptuous-Use-of-Your.php <strong>A Compelling Elevator Speech: The Real Thing Happened to Me - by Linda ONe</strong> http://www.buildyourownbusiness.biz/post/index/50/1015/A-Compelling-Elevator-Speech-The-Real-Thing-Happened-to-Me--by-Linda-ONe.php <strong>Five Steps to Successful Print Advertising</strong> http://www.buildyourownbusiness.biz/post/index/50/1014/Five-Steps-to-Successful-Print-Advertising.php <strong>Why Most Newsletters Don't Work - part two: Effective Newsletter Content</strong> http://www.buildyourownbusiness.biz/post/index/50/1013/Why-Most-Newsletters-Dont-Work--part-two-Effective-Newsletter-Content.php <strong>Most Newsletters Don't Work - part one: Success and How to Monitor It</strong> http://www.buildyourownbusiness.biz/post/index/50/1012/Most-Newsletters-Dont-Work--part-one-Success-and-How-to-Monitor-It.php <strong>What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain</strong> http://www.buildyourownbusiness.biz/post/index/33/1011/What-Makes-A-Compelling-Elevator-Speech-Escaping-or-Avoiding-Pain.php