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Business Franchising
Articles 
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Social Media - Branding & Franchise Recruitment Tool?
A good social media campaign will act as a very powerful brand building and recruitment tool for start-up franchisors (or those thinking of franchising their businesses in the next... More...
By Shelley Pearson,
Northampton, UK - July 4th, 2010
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Inform, Engage & Entice Your Audience
Communicating with your customers and prospective customers is probably one of the most important staples of good business...next to retaining and managing excellent staff. While t... More...
By Shelley Pearson,
Northampton, UK - May 16th, 2010
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Strategic Partnership Choices for Your Business
This is a really crucial subject that many business owners don’t look at hard enough when they are mapping out their business models.
I am a firm believer in businesses keepin... More...
By Shelley Pearson,
Northampton, UK - March 28th, 2010
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Develop a Standalone Business Model for Your Franchise
With my background in franchising, it’s quite natural for me to look at just about every business and wonder what the ‘model’ is behind it. What I mean by this is – what do... More...
By Shelley Pearson,
Northampton, UK - February 21st, 2010
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The Opportunity in Government Regulation of Business
If there is one thing any British entrepreneur will tell you, it’s how much the government likes to have a ‘hand’ in how they run their businesses. As a non-Brit born entrepr... More...
By Shelley Pearson,
Northampton, UK - February 21st, 2010
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Fit Your Exit into Your Business Plan
When you start-up a business, you are usually so excited about getting the venture off the ground and working out the profit margins; that you really don’t stop to think about th... More...
By Shelley Pearson,
Northampton, UK - September 28th, 2009
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How to Avoid Unethical Franchisors
If there is anything that gets my goat – it’s unethical franchisors. It is one thing to be underhanded in your own business, but it is quite another to be underhanded in creati... More...
By Shelley Pearson,
Northampton, UK - September 28th, 2009
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Franchising is a Selfless Business Model
The franchising business model is one that many get wrong from the start – it’s not just about dominating a market (if you so wish)...it is also about creating a business oppor... More...
By Shelley Pearson,
Northampton, UK - September 14th, 2009
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The Recession Busting Route to Growth
The doom and gloom media coverage from the last eight months has been enough to put off any business owner looking to expand their operation in the current climate. However, if we ... More...
By Shelley Pearson,
Northampton, UK - September 14th, 2009
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Financing In Franchising
Usually in an economic downturn history has shown that franchising practically blooms like a cherry tree on steroids. But this latest downturn (2008/2009) has proven a fickle party... More...
By Shelley Pearson,
Northampton, UK - September 14th, 2009
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The Perfect Franchisee
The key to a good franchise operation lies in recruiting the right people to take on the responsibility of helping the franchisor grow the business and the brand, i.e. getting the ... More...
By Shelley Pearson,
Northampton, UK - September 14th, 2009
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Interview With a Prospective Franchisee
Name:
Carina Mäkelä
Professional background:
Research & Marketing (private and NFP sector).
This is an interview with a lady who has done her homework in investigating... More...
By Shelley Pearson,
Northampton, UK - September 14th, 2009
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