Event & Meeting Planners: Did You Know? Collaboration Is No Longer A Luxury Log in    Friday, July 25, 2008
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Erika
Erika Trimble

Erika Trimble
featured author

Occupation:
Business Coach

Profile:
Erika Trimble is the founder of The Event and Meeting Planners Business Association, as well as a business coach and entrepreneur. The Association helps create profitable, rewarding, and winning business outcomes for event and meeting industry professionals. Get your FREE special report "5 Secrets of Highly Effective Event and Meeting Planners" at her website below.

Location:
Delta, British Columbia, Canada

Website:
Event Planners Business Tips

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Event & Meeting Planners: Did You Know? Collaboration Is No Longer A Luxury

by Erika Trimble  RSS Erika Trimble
 

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There is one powerful strategy all event and meeting planners use to reach the level of success they really dream about. It has nothing to do with event themes or locations, or your budget. It has nothing to do with your training in the industry. What I am talking about is much more powerful, and has the potential of positioning you as #1 in your industry and to generate business you never thought possible.

Let me explain.

When I first started my business, I felt very much alone. I had this feeling of pulling all the weight by myself, very limiting. As soon as I started collaborating with other people, I began feeling like nothing was impossible! I would come up with an idea, pitch it to one of my partners, and we would almost immediately turn it into a new revenue source. It took me a while to understand how to approach new partners, where to find them, and what to say to get a "yes."

What I've learned is that collaboration is a very powerful business building strategy. Collaboration, when done right, makes everything easier. Everyone can collaborate. Collaborating is the "extra" in every extraordinary event and meeting industry professional I know. If you're like many other event and meeting industry professionals, you might find yourself overwhelmed and unable to grow in the business, or grow your business, without putting in more time and effort doing the same old things. Collaboration will allow you to multiply your efforts, save time and money, and uncover the resources and opportunities you need to become extraordinary.

You may think collaboration is an advanced strategy but actually a lot of people who are new in this business get big through collaboration. A lot of people who do collaborate do it on a subconscious level. Collaborating is inherent in the event and meeting industries. You do it every single day in some way. Think about your events and meetings, the companies behind them, the vendors and suppliers you use.

The biggest most successful projects I've seen come to life are the direct result of two or more people coming together. Combining their unique talents and creating something extraordinary. Collaboration happens every day, in every industry, in every area of our lives.

I want to help you realize your desire to become accomplished in the event or meeting industry. There are 7 powerful lessons which will take you there through the power of collaboration.

Lesson 1 - Through collaboration you can accomplish more than ever before and liberate yourself from your time and resource constraints. You need to be able to share risks, costs, and resources.

Lesson 2 - You can accelerate your success in the industry by knowing "how to" form winning partnerships.

Lesson 3 - Expand your event and meeting career and business more rapidly than you thought possible by collaborating with others. This will allow you to think bigger, compete for bigger events and meetings and create more memorable events.

Lesson 4 - Gain recognition and higher credibility in the industry through focused networking.

Lesson 5 - Create your ideal partnerships and be more competitive in the events and meeting industries.

Lesson 6 - Creating memorable events and meetings is all about having more skilled resources at your disposal. Create a winning team of experts and professionals to work collaboratively on the same project.

Lesson 7 - Build winning customer relationships by offering your customers more, solving customer's problems faster, improving your services by collaborating with others.

Call for Action

Move yourself into the collaborative mindset and into action by taking a step today by answering the following questions:

> What do you believe is the greatest single advantage or benefit your customers gain by working with you?

> What are the 3 top pitfalls you're concerned about in your work as an event and meeting professional right now?

> How could you collaborate with others to overcome these pitfalls?

> Among people who have the power to help you succeed through collaborations, identify who you know personally and/or who could introduce you to the people who could help you succeed?

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Erika Trimble, Delta, British Columbia, Canada - December 21st, 2006
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