It's Important To Keep Our Internal Customers Happy Too Log in    Tuesday, January 6, 2009
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Jonathan
Jonathan Farrington

Jonathan Farrington
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Occupation:
Business Coach, Mentor,Consultant & Author

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Jonathan Farrington is the Chairman of The Sales Corporation based in London and Paris and CEO of Top Sales Associates.To read more of Jonathan's work,visit:
jonathanf arrington.com You can also enjoy his popular daily blog here: thejfblogit.co .uk

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London/Paris

Website:
jonathanfarrington.com

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It's Important To Keep Our Internal Customers Happy Too

by Jonathan Farrington  RSS Jonathan Farrington
 

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Ask a colleague to define the customer and they will probably say ˜Someone who buys from us.

What about internal customers? Colleagues, other departments, branches, suppliers? They are equally as important and deserve to have their problems and complaints taken seriously.

External customers sense if there is a good working atmosphere, a co-ordinated approach to customer service, teamwork and high morale. It gives them confidence to stay with you

Passing Blame

Why is it that when customers blame us for something going wrong we are quick to blame others, especially in big organisations?

˜We passed the order to stores weeks ago; I dont know what they have done with it. (You know very well its still in your in-tray!)

Customers see through these feeble excuses and are not impressed!

Why do this?
¢ Stores are always making mistakes; attributing one more to them wont make any difference

¢ Theres a particular person in Stores you dont like

¢ No one will find out whether they are to blame are not

¢ They have blamed your department often enough

¢ They always beat your staff at the annual bowling challenge

Two Way Process

Lack of communication between departments is often cited as the reason for poor working relationships. They never tell us anything is a frequent cry.

Communication is a two way process. The most efficient of systems will not be effective if people dont read their messages, look at the notice boards, and log on to their computers, check their voice mail or pay attention at meetings.

Getting people to sign memos only provides proof of receipt, not of having read them. They need to want to know whats going on.

Low morale and a critical and suspicious environment will prompt employees to see customers as a nuisance and not the lifeblood of the business. Every employee needs to appreciate that they contribute to customer satisfaction even if they are working behind the scenes, e.g. maintenance, cleaning, refuse collection, etc. They deserve to be kept informed!

Company Culture

Some departments pride themselves on being the most efficient, the best organised, the most responsive, and expect others to live up their standards and follow their procedures. This can foster resentment and lead to a refusal to co-operate. Frustration and conflict can cause bad feeling and a desire to sabotage. This often happens when an organisation has no clear vision or has not communicated one to the staff. Poor leadership or managers with their own agendas are other contributory factors.

Working in isolation, split site or satellite offices often result in an autonomous management with a workforce who want to do their ˜own thing.

This has a negative effect on customer satisfaction. Customers become the victims of internal politics. Whats it got to do with them?


Insecurity

Another cause of internal conflict is insecurity: downsizing, management restructuring, fast-talking business consultants, threat of job loss, short term contracts, all might trigger a loss of pride in the job and a couldnt care less attitude. Customers become anxious and take their business elsewhere.

Insecurity manifests itself in a number of behaviours:

¢ Gossip and back-stabbing

¢ Shifting blame

¢ Anger, depression

¢ Increase in absences due to stress

¢ Constant moaning and whinging

¢ Negative thinking

In this environment it is likely that customer complaints will increase. It is essential to keep the customer at the centre of everything you do, no matter what is going on behind the scenes. - without customers you dont have a job


Taking Action

Managers need to be very observant. Early identification of problems is the key to a successful solution.

Look out for:

¢ Deadlines not met

¢ Increase in illness

¢ Poor quality work

¢ Atmospheres

¢ Arguments

Action:

¢ Ask questions in a confidential manner

¢ Reassure, calm fears

¢ Praise, encourage

¢ Dont blame or challenge

¢ Involve people

¢ Motivate, reward

Multi-Skilling & Interdepartmental Working

Conflict also arises through ignorance. Giving people the opportunity to learn about the work of others and equipping them with new skills, helps dispel fears, boost confidence and motivate. It also takes people out of their enclosed worlds of Accounts or the Post room and gives them the bigger picture.

Many complaints arise because staff feel they are expected to do a job without any training. Allowing them to attend courses out of the workplace is very beneficial. It gives them the opportunity to network with others, revitalise their ideas and acquire new skills. Hopefully theyll come back and think, ˜Its not such a bad place after all.

In any business, we are all customers of each other. Unless we get the internal customer service right it wont extend naturally to external customers.

How can you do this?

¢ Have a positive attitude to your own work and that of your colleagues

¢ Help out when necessary

Remember you are all working to a common aim, customer satisfaction

And Finally: Team Building

It isnt necessary to take the workforce paint-balling in Sherwood Forest to ˜bond, build trust or foster better working relationships.

Time away from the desk or shop floor to discuss issues in small groups, social evenings and interdepartmental activities can be just as effective.

Everyone needs to understand their own worth and value to the company.

High self-esteem = reduction in conflict = better customer relations = more profitable business


Copyright © 2006 Jonathan Farrington. All rights reserved

Internal Tags: Customer Service, Customer Service Articles

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Jonathan Farrington, London/Paris - November 19th, 2006
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