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Okay, you may think you have brochure printing nipped in the bud. You already know the best design strategies, and you already have good images as well as a good text content collection for printing. However, before you roll out the presses and go for actual brochure printing, you should look out for a few common errors. Lots of people miss some mistakes in the design for color brochures especially when it is for the holidays. Here are the common ones you should watch out for.
Color clashes
Holiday designs for brochures are always very colorful. Sometimes it can get TOO colorful actually. There are some instances when some designers think the color brochures will look great with vibrant and often bright colors. However, sometimes this can backfire, getting too bright with clashing colors for a net negative effect on the design. This is especially true if you are using too much brightly colored images and backgrounds as well as colored text and text effects.
To avoid this from happening to your brochures, it is good to just minimize your color choices to a coherent color theme. I find that using only two or three colors will usually be fine for most brochures. Also you might want to try using one color with subtle light and dark differences to get the variation you need. This should minimize color clashes and make your designs better and more coherent.
Web based images
You should also check if you are using any kind of web based images. While the Internet is a great source of usable images for your brochure designs, most of the images there are in low resolution. In fact most of the images you will see on the web are not ideal for any kind of printing. So try to check if you have images that come from a website. Ask your layout artist about it. Those will look quite fuzzy when you get those brochures printed.
Too much graphics
It is also possible to have too much graphics in a particular brochure design. Many designers might get too excited and creative with their brochure design. This means a very cluttered and often confusing brochure layout that is not really effective. So always take a second look and see if your design has too much symbols, borders, background objects and other kinds of design elements. To have a nice clean brochure layout you should try and remove those first.
Using different font styles
You may also want to check your fonts. During the holidays, many people like to try out those nice and artistic fonts in color brochures. Sometimes, this can get out of hand and people use a lot of different font styles. It is best however to only use one or two for brochures, This makes it look clean, straightforward and perfectly understandable. So always check and see if those fonts have minimal variation.
So try and check if these possible mistakes are in your color brochures. Hopefully you will be able to correct these problems early on and minimize the difficulties in your brochure printing.
For comments and inquiries about the article visit: http://www.printplace.com/printing/brochure-printing.aspx
Color clashes
Holiday designs for brochures are always very colorful. Sometimes it can get TOO colorful actually. There are some instances when some designers think the color brochures will look great with vibrant and often bright colors. However, sometimes this can backfire, getting too bright with clashing colors for a net negative effect on the design. This is especially true if you are using too much brightly colored images and backgrounds as well as colored text and text effects.
To avoid this from happening to your brochures, it is good to just minimize your color choices to a coherent color theme. I find that using only two or three colors will usually be fine for most brochures. Also you might want to try using one color with subtle light and dark differences to get the variation you need. This should minimize color clashes and make your designs better and more coherent.
Web based images
You should also check if you are using any kind of web based images. While the Internet is a great source of usable images for your brochure designs, most of the images there are in low resolution. In fact most of the images you will see on the web are not ideal for any kind of printing. So try to check if you have images that come from a website. Ask your layout artist about it. Those will look quite fuzzy when you get those brochures printed.
Too much graphics
It is also possible to have too much graphics in a particular brochure design. Many designers might get too excited and creative with their brochure design. This means a very cluttered and often confusing brochure layout that is not really effective. So always take a second look and see if your design has too much symbols, borders, background objects and other kinds of design elements. To have a nice clean brochure layout you should try and remove those first.
Using different font styles
You may also want to check your fonts. During the holidays, many people like to try out those nice and artistic fonts in color brochures. Sometimes, this can get out of hand and people use a lot of different font styles. It is best however to only use one or two for brochures, This makes it look clean, straightforward and perfectly understandable. So always check and see if those fonts have minimal variation.
So try and check if these possible mistakes are in your color brochures. Hopefully you will be able to correct these problems early on and minimize the difficulties in your brochure printing.
For comments and inquiries about the article visit: http://www.printplace.com/printing/brochure-printing.aspx