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Jonathan Farrington

Jonathan Farrington
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Jonathan Farrington is the Chairman of The Sales Corporation, CEO of Top Sales Associates and the Managing Partner of the JF Consultancy based in London and Paris. He is also Chairman of the Executive Board at Top Sales Experts. To read more of Jonathan's work,visit:
jonathanf arrington.com You can also enjoy his popular daily blog here: thejfblogit.co .uk

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Decision Making - The Herrmann Brain Theory

by Jonathan Farrington  RSS Jonathan Farrington
 

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Everyone has a different make-up that influences how they take decisions. Ned Herrmanns extensive research in this field led to the Herrmann Brain Theory.

These are four parts of the brain. As well as the familiar parts (the cerebral brain) “ Left (realistic) and Right (idealistic) “ there are also the less familiar (Limbic) parts “ Top (thinking) and Bottom (doing) [based on the work of Sperry and McLean].

Components Of The Brain:

* A (upper left) Logical, analytical part

* B (lower left) Form, process, organisational part

* C (lower right) Emotional, feeling part

* D (upper right) Abstract, visioning part

The Herrmann Brain Theory

The best performing groups have a balance between the four components of the brain, as is the case with the Star Trek officer team:

¢ Captain Kirk is the visionary leader ˜D and provides the spatial thinking

¢ Mr Spock is logical ˜A and puts the ideas into logical order and context

¢ ˜Bones McCoy expresses feelings ˜C and provides the emotions

¢ ˜Scotty is the pragmatic engineer ˜B and effects the decisions (˜I canna break the laws of physics!)


The balance between the characters enables viewers, depending on their own character type, to empathise with one of the officers. This part accounts for the TV programmes success.

It is important, therefore, to understand the type of person you are asking to make a decision. You have to play to his or her style. With groups you have to play to the members. People with similar profiles working together are a dysfunctional group. You will never get the best decisions as members will compete. If, for example, all were ˜Ds, they would spend their time generating ideas but take no decisions

Finally - Group Dynamics

Rarely are important or critical decisions taken by one person. Usually several people are involved, whether through a hierarchical process (e.g. Japanese companies) or in a group, team or committee.

Group dynamics are different from individual dynamics. Members of a group will have group objectives but also their own agenda “ their own goals and characteristics.

Each individuals personal goals ¦

¢ Rational

¢ Political

¢ Emotional

¦ must be understood and addressed.

Emotional

What will I get out of this?

What will the impact be on my life?

Rational

What does it cost and what is the benefit?

Will it work and how long will it take?

Political

Will I look good in the organisation if I support this?

Will it advance my career?


Copyright © 2006 Jonathan Farrington. All rights reserved

Internal Tags: Leadership, Business Leadership Articles

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Jonathan Farrington, London/Paris - December 15th, 2006
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