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Building your mailing list of hungry prospects can be
one of the best investments you will ever make, as it
is time and effort worth spending on.
Once you begin building your list, you will begin making sales
if they are responsive and that will begin to earn you money on
a weekly basis. Now, you may be wondering how you are supposed to
get these responsive people
This is every email marketer’s dilemma. More so, due to the
fact that there is no clear majority of people preferring
one format over the other. Some people will always prefer
text to graphics, and some email readers only support basic
text. A prominent Internet marketing website recently carried
out a survey asking not only which format was preferred but
why one format was preferred over another. Over 600 people,
mostly marketers and small business operators, responded.55%
favored HTML and 45% preferred text. Given that well over
90% of email readers can view HTML, it is surprising that
almost half the people would prefer to receive text. To
investigate this point further, the survey gave those who
chose text a list of possible reasons to explain why. On
average, people listed about two and a half reasons each.
They said:
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to read offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
The most popular reason for choosing plain text over HTML
was an interesting one. People were clearly expressing a
desire for email layouts that focused on the message, and
they often saw HTML emails as containing elements that
distract from the content — the content being the reason
they signed up for the email in the first place. 11% of
the people who selected “Other” as their reason gave their
own reasons as:
- Text takes up less storage space 28%
- Security — fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched offline 1%
The fact still remains that readers are almost equally
divided on their preference. The best way to get around
this is to give your subscribers an option of receiving
messages in text or HTML.
Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin
list
http://ezine.pluginnetproefit.com/
one of the best investments you will ever make, as it
is time and effort worth spending on.
Once you begin building your list, you will begin making sales
if they are responsive and that will begin to earn you money on
a weekly basis. Now, you may be wondering how you are supposed to
get these responsive people
This is every email marketer’s dilemma. More so, due to the
fact that there is no clear majority of people preferring
one format over the other. Some people will always prefer
text to graphics, and some email readers only support basic
text. A prominent Internet marketing website recently carried
out a survey asking not only which format was preferred but
why one format was preferred over another. Over 600 people,
mostly marketers and small business operators, responded.55%
favored HTML and 45% preferred text. Given that well over
90% of email readers can view HTML, it is surprising that
almost half the people would prefer to receive text. To
investigate this point further, the survey gave those who
chose text a list of possible reasons to explain why. On
average, people listed about two and a half reasons each.
They said:
- Can't read HTML 6%
- Just want the meat without the distractions 32%
- Like to read offline 15%
- Ads are more intrusive in HTML 22%
- Slow to download 14%
- Other 11%
The most popular reason for choosing plain text over HTML
was an interesting one. People were clearly expressing a
desire for email layouts that focused on the message, and
they often saw HTML emails as containing elements that
distract from the content — the content being the reason
they signed up for the email in the first place. 11% of
the people who selected “Other” as their reason gave their
own reasons as:
- Text takes up less storage space 28%
- Security — fear of viruses 22%
- Easier/faster to read/scan 13%
- Text is easier to read on a PDA 9%
- Text is more reliable, formatting/forwarding etc. 7%
- Easier to save/file/copy text 6%
- Like to read email in preview pane 4%
- Fear of tracking/being spied on with HTML 4%
- Text is more easily searched offline 1%
The fact still remains that readers are almost equally
divided on their preference. The best way to get around
this is to give your subscribers an option of receiving
messages in text or HTML.
Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin
list
http://ezine.pluginnetproefit.com/