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Sometimes when I look at the various posters companies have made up I feel as if I’m looking at some kind of experimental art that I just don’t get.
I’m not sure what their message is supposed to be, I’m not sure why they chose the images they did, if it’s supposed to be some deep metaphor that’s just going right over my head. Maybe this poster is simply too smart for me to understand, or maybe the company who decided poster printing was the advertising path of choice for them didn’t bother to figure out what would best appeal to their customers.
I don’t like it when I can’t figure out what a company does when I look at their poster. I don’t like images that are so obscure or so hard to connect with any service that I walk away scratching my head as to why this poster was even made.
I really don’t like having to search all over a poster to even find what the companies name is because they buried it so far into the corner of the paper, and they made the print so small I practically need a magnifying glass to read it.
If a message is so hard to figure out I’m not going to go out of my way to decipher it. For any kind of advertising to work it needs to be open and easy to understand. You need to ensure people don’t have to go to any work to get what you’re trying to say, or guess what, people won’t go to the effort.
I’m giving my business to companies, meaning they’re trying to appeal to me. I shouldn’t have to work so that they can tell me about their company. It’s there job to work to win me over, not mine to work to figure out their message.
I know what causes this: companies spend so much time figuring out how to make a poster that stands out, that they let their message get thrown under the rug. And I do look at those posters. I stop to take them in while trying to understand what they’re trying to understand.
But the reason why a company pays for poster printing is so that they can advertise their company. They’re trying to get people to learn their name and give them business. If I don’t know what a poster is trying to say than I’m not going to remember a companies name, or at least not a favorable light.
So why get someone’s attention if you don’t know how to use it once you have it? A very good questions and one many companies need to start answering before they get these odd posters designed. If you aren’t even sure what you’re trying to say, you can be sure no one else is going to be able to figure it out.
Visit this site for more information
http://www.printplace.com/printing/poster-printing.aspx
I’m not sure what their message is supposed to be, I’m not sure why they chose the images they did, if it’s supposed to be some deep metaphor that’s just going right over my head. Maybe this poster is simply too smart for me to understand, or maybe the company who decided poster printing was the advertising path of choice for them didn’t bother to figure out what would best appeal to their customers.
I don’t like it when I can’t figure out what a company does when I look at their poster. I don’t like images that are so obscure or so hard to connect with any service that I walk away scratching my head as to why this poster was even made.
I really don’t like having to search all over a poster to even find what the companies name is because they buried it so far into the corner of the paper, and they made the print so small I practically need a magnifying glass to read it.
If a message is so hard to figure out I’m not going to go out of my way to decipher it. For any kind of advertising to work it needs to be open and easy to understand. You need to ensure people don’t have to go to any work to get what you’re trying to say, or guess what, people won’t go to the effort.
I’m giving my business to companies, meaning they’re trying to appeal to me. I shouldn’t have to work so that they can tell me about their company. It’s there job to work to win me over, not mine to work to figure out their message.
I know what causes this: companies spend so much time figuring out how to make a poster that stands out, that they let their message get thrown under the rug. And I do look at those posters. I stop to take them in while trying to understand what they’re trying to understand.
But the reason why a company pays for poster printing is so that they can advertise their company. They’re trying to get people to learn their name and give them business. If I don’t know what a poster is trying to say than I’m not going to remember a companies name, or at least not a favorable light.
So why get someone’s attention if you don’t know how to use it once you have it? A very good questions and one many companies need to start answering before they get these odd posters designed. If you aren’t even sure what you’re trying to say, you can be sure no one else is going to be able to figure it out.
Visit this site for more information
http://www.printplace.com/printing/poster-printing.aspx