Case in point:
You just paid a pretty good chunk of money to get your website designed. You've secured hosting, you have your website up on the Internet and are open for business. A few months later, you decide you'd like to add some updated content to your website. What does that entail? You'll have to go back to your original designer or hire another designer to make the changes for you. Additionally, you have to wait for them to make those changes and then upload them to the Internet. Again, you have to shell out more money for this work.
With a CMS integrated into your website you can easily make those changes on your timeframe and publish them to the Internet yourself without eating into your profit margin. You're in business to make money, not lose it!
Another advantage to using a CMS is fresh website content. Search engines not only rank pages upon relevant content, but by fresh content as well. Using your CMS, you can publish to your blog, add articles, inbound links and more, to easily achieve that goal.
There are many Content Management Systems available; finding the right one for you or your organization is a matter of choice. Some CMS are extremely easy to use, just like a word processing program. Others can be quite complicated; you may have a hard time figuring out how to use them and may up needing to hire a designer to make the changes for you.
There are website builders such as SpinSite which have the CMS integrated into their website building program and are easy to use for the novice. There are also open source CMS programs such as Joomla and Drupal which you can have your designer implement into your site. Additionally, there are CMS you can use with your blog such as WordPress.
Before making a decision as to which CMS you want to use with your website, make sure it's right for your user level, and that your web designer offers complete training on all of its features.
Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186






